How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: <ul>
<li>An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products</li> <li>A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years</li> <li>A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships</li> <li>Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies</li> </ul>
With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Business & Money

Bhargava, Rohit

Business Culture

wiley

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?    The answers to these questions may not be all that obvious, and that's exactly the point. For the past four years, marketing expert and Georgetown University professor Rohit Bhargava has curated his bestselling list of "non-obvious" trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world.    In this newly updated fifth edition of Non-Obvious, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

Marketing & Sales

Tantor Audio

WALL STREET JOURNAL BESTSELLER, WINNER OF 9 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present. What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? The answer may not be all that obvious, and that's exactly the point. For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author's award-winning "Haystack Method" for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. You don't need to be a futurist or innovation expert in order to learn to think like one. In this book you'll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. List of awards for previous editions: Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends, 10)

Management & Leadership

Ideapress Publishing

ALL-NEW SECOND EDITION COMING APRIL 2021!&nbsp; <div>WRITTEN DURING THE COVID-19 PANDEMIC WITH ALL-NEW INSIGHTS.</div> <div>FEATURING CONTRIBUTIONS FROM OVER 50 TOP EXPERTS.&nbsp;</div> Why do virtual meetings usually suck and how can you make yours better? What are the five secrets to delivering a compelling virtual presentation? How can you collaborate with people you have never met in real life? Most guides to virtual work pretend like it is better than being face to face. It usually isn't. But in today's business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from all industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.

The Non-Obvious Guide to Virtual Meetings and Remote Work (Non-Obvious Guides)

The Non-Obvious Guide to Working Remotely (Being Productive Without Getting Distracted, Lonely or Bored) (Non-Obvious Guides)

"Any remote worker would find this book useful." --Booklist An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you'll learn: <ul> <li>Why trying to recreate a "home studio" for presentations is overrated.</li> <li>How you can build powerful relationships with people you've never met.</li> <li>The seven rules of virtual meetings that everyone should know.</li> <li>How to look and sound amazing on video, without spending a fortune.</li> </ul> Most guides to virtual work pretend like it is better than being face-to-face. It usually isn't. But in today's business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person. This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It's a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

Economics

An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works. In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing - from writing a tagline to building a simple one-page marketing strategy. In this guide, you'll learn: <ul> <li>How to get an unlimited marketing budget by doing things that work.</li> <li>The key to creating unstoppable word of mouth for your idea or product.</li> <li>Why it is a mistake to try and be on every social media platform.</li> <li>The secret to buying advertising at a fraction of the "sticker price."</li> <li>How to create a tagline that people remember for your business.</li> <li>Fit your entire marketing strategy on one page and maintain your focus.</li> </ul> Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author's 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

The Non-Obvious Guide to Marketing & Branding (Without a Big Budget) (Non-Obvious Guides)

Beyond Diversity: 12 Non-Obvious Ways To Build A More Inclusive World

Product Description 
"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus Reviews 
What if we could go beyond the conversation about diversity and take real action? 
In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer. 
Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all. 
 Review 
"A comprehensive guide focuses on how to increase diversity and inclusion in society. . . . Managers, CEOs, and hiring directors—as well as ordinary people—will find a great deal of valuable insights in these pages. . . . A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —KIRKUS REVIEWS 
"Beyond Diversity provides a much-needed directive for those in power to get educated and use their influence to finally break down the barriers that have left so many of us behind."—MINDA HARTS, Speaker, Founder, and Author of The Memo 
"An urgently needed, eminently practical book that every leader should read which takes on a tough topic with sharp minds and open hearts."—DANIEL H. PINK, New York Times bestselling author of When, Drive, and To Sell Is Human 
"Beyond Diversity artfully uses the power of storytelling to connect the reader with the lived experience of LGBTQ+ people and other marginalized communities. This book opens eyes, hearts, and minds!"—AMBER HIKES, Chief Equity and Inclusion Officer, American Civil Liberties Union (ACLU) 
"A must-read for anyone committed to a world where we all belong and contribute fully. I really enjoyed this book!"—MICHELE MEYER-SHIPP, Chief People Officer for Major League Baseball 
"Successful women advocate for themselves. For any woman of color seeking to unearth her individual power, this is an essential read." —DEEPA PURUSHOTHAMAN, Author of The First, The Few, The Only and Co-Founder of NFormation 
"Thought-provoking, layered, and fresh. Wherever you may be in your journey, Beyond Diversity is the weapon in your DEI arsenal to make better inclusion choices."—MICHELLE KING, Author of The Fix and CEO of Equality Forward 
"Beyond Diversity provides a roadmap to help all of us step into the conversation and be a part of the movement toward a more diverse, inclusive, and equitable society." —ERIN URITUS, CEO of Out and Equal 
 About the Author 
Rohit Bhargava believes the world need more non-obvious thinkers. He is the author of six books on topics as wide ranging as how to bring more humanity back to business and how to see things other miss. His latest book Non-Obvious Megatrends was a #1 
Wall Street Journal bestseller. Rohit's books have won multiple international awards, shortlisted for the Leonard L. Berry Book Award and been translated into 15 languages. Outside of his writing and speaking, Rohit is also an Adjunct Professor of storytelling and marketing at Georgetown University in Washington, D.C. He believes in listening before talking and helps his readers to be more interesting. According to his business card, Rohit is a "Trend Curator, Storyteller and Nice Guy." You can test that final claim for yourself by getting in touch with Rohit here: ro

Brown, Jennifer

An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you'll learn: <ul> <li>Why trying to recreate a "home studio" for presentations is overrated.</li> <li>How you can build powerful relationships with people you've never met.</li> <li>The seven rules of virtual meetings that everyone should know.</li> <li>How to look and sound amazing on video, without spending a fortune.</li> </ul> Most guides to virtual work pretend like it is better than being face-to-face. It usually isn't. But in today's business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person. This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It's a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

About the Author\nRohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.\nHenry Coutinho-Mason is one of the world’s leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of Trend-Driven Innovation and has given more than 100 inspiring and practical keynotes and workshops in 30+ countries, to the world’s biggest brands including J&J, Calvin Klein, Mastercard, the Tata Group, and many more.\nThis is a handbook for visionaries. 
Making outlandish predictions about the future is easy. Predicting the future normal is far harder. 
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. 
From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other. 
Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress. 
In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society.\nThese are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.

The Future Normal: How We Will Live, Work and Thrive in the Next Decade

Coutinho-Mason, Henry

See the best price to sell, buy, or rent books by Bhargava, Rohit. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bhargava, Rohit

See the best price to sell, buy, or rent books by Bhargava, Rohit. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends, 10)

The Non-Obvious Guide to Virtual Meetings and Remote Work (Non-Obvious Guides)

The Non-Obvious Guide to Working Remotely (Being Productive Without Getting Distracted, Lonely or Bored) (Non-Obvious Guides)

The Non-Obvious Guide to Marketing & Branding (Without a Big Budget) (Non-Obvious Guides)

Beyond Diversity: 12 Non-Obvious Ways To Build A More Inclusive World

The Non-Obvious Guide to Working Remotely (Being Productive Without Getting Distracted, Lonely or Bored) (Non-Obvious Guides)

The Future Normal: How We Will Live, Work and Thrive in the Next Decade