<p>Develop an appreciation for real problems and situations in marketing rather than just theory.</p>

Cases in marketing management

Business & Money

Bernhardt, Kenneth L.

Management & Leadership

Business Publications

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.

Cases in Marketing Management

Business Publications, Incorporated

Kinnear, Thomas C.

Richard D.Irwin

Cases in Marketing Management (The Irwin Series in Marketing)

<p>The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom. 2. The quality and diversity of the cases offered--not everyone can write a good case. 3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.</p>

Cases In Marketing Management

Dynamics of Marketing Principles: A Reader

Scott, Foresman-Addison Wesley

Scott, Foresman, 1986, 2nd, Good., Ex-library. No dust jacket. Text clean. Second edition. [Business, Marketing] Out-of-print and antiquarian booksellers since 1933. We pack and ship with care.

Principles of Marketing (Scott, Foresman Series in Marketing)

Discussing concepts and issues such as relationship marketing, legal and ethical issues, green marketing, technology, and total quality management, this fourth edition represents a revision of this research based text. This edition includes an increased focus on the globalization of marketing through an earlier placement of the global marketing chapter as well as an array of in-text global examples. The strong integration of real-world examples and applications is reflected with the story of Harley Davidson. This running case details the superior marketing stategy that helped this company not only increase its market share, but also surpass its earlier prominence. "Principles of Marketing" also provides students and professors with support through extensive learning aids like the "Marketing Profiles", "Marketing in Action" boxes, and "Career Focus" applications. The ancilliary package that accompanies the text further extends the emphasis on integrating theory with real-world practice with an international Lecture Series that includes lectures written by professors from around the world. Through each chapter and example, students learn how broadly marketing effects their everyday life. "Principles of Marketing" gives students an understanding of marketing in today's global economy as well as a preview of marketing in the 21st century.

Principles of Marketing

Krentler, Kathleen A.

Marketing & Sales

Harpercollins College Div

See the best price to sell, buy, or rent books by Bernhardt, Kenneth L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bernhardt, Kenneth L.