Customer Relationship Management and Customer Service

Berndt, Adele

Juta Legal and Academic Publishers

<p>Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the 4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.</p>

Relationship Marketing & Customer Relationship Management

Business & Money

Brink, Annekie

Marketing & Sales

Juta Academic

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Books by Berndt, Adele