<p>Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the 4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.</p>

Relationship Marketing & Customer Relationship Management

Business & Money

Brink, Annekie

Berndt, Adele

Marketing & Sales

Juta Academic

See the best price to sell, buy, or rent books by Brink, Annekie. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Brink, Annekie

See the best price to sell, buy, or rent books by Brink, Annekie. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Relationship Marketing & Customer Relationship Management