For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

Wiley Pathways E-Business

Business & Money

Belew, Shannon

Elad, Joel

Rich, Jason R.

Holden, Greg

Business Development & Entrepreneurship

wiley

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. 
Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to: <ul>
<li>Build a business plan that translates your ideas into a profitable enterprise</li> <li>Choose software to help you manage taxes, balance sheets, and other accounting chores</li> <li>Create a Web site that helps your business make money</li> <li>Fill orders, pack and ship merchandise, and manage stock</li> <li>Set up, budget for, and implement a plan to protect vital computer equipment</li> <li>Use PR and advertising tools that best promote your business online, including Google AdWords</li> <li>Choose what sells best in Second Life and earn real money from your virtual store</li> <li>Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques</li> </ul>
Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

Starting an Online Business All-in-One Desk Reference For Dummies

Marketing & Sales

For Dummies

<ul>
<li>Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace</li> <li>Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail</li> <li>Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies</li> </ul>

Starting an Online Business All-in-one Desk Reference for Dummies

Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling presents readers with a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Learn how to:• Use content and conversations to build online relationships that transition to sales • Execute realistic sales strategies for each of the major social media platforms • Spot social media trends that may influence future buying behaviors • Sell online in B2B and B2C environments • Turn social shares (likes, favorites, +1s) into social sales • Set tangible goals • Use online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.

The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Industries

AMACOM

Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. <ul>
<li>Updated to include coverage of the latest online marketing tools, techniques, and trends</li> <li>Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing</li> <li>Explains how your location can actually bring new customers to you</li> <li>Details ways to build a business plan that translates your ideas into a profitable enterprise</li> <li>Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money</li> </ul>
Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.

Starting an Online Business All-in-One For Dummies

The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more. <ul>
<li>Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization</li> <li>Gives you trusted information on Internet security</li> <li>Covers niche and advanced e-commerce topics</li> </ul>
If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.

Starting an Online Business All-in-One for Dummies

Start a successful online business―and be your own boss! Being an online entrepreneur means more than just building a website―and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. 
While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly―and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. 
<ul>
<li>Discover your niche and create a business plan</li> <li>Design your website and storefront</li> <li>Increase your reach and market with social media</li> <li>Choose the best web host for your needs</li> </ul>
If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!

Starting an Online Business All-in-One For Dummies (For Dummies (Business & Personal Finance))

The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. <ul>
<li>Fund your business for success and future growth </li> <li>Use SEO strategically to drive traffic to a well-designed site</li> <li>Market your business effectively as an entrepreneur</li> <li>Stand out, build customer relationships, and sell on social media</li> <li>Keep up with ecommerce trends to stay a step ahead</li> </ul>
With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.

See the best price to sell, buy, or rent books by Belew, Shannon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Belew, Shannon

See the best price to sell, buy, or rent books by Belew, Shannon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Wiley Pathways E-Business

Starting an Online Business All-in-One Desk Reference For Dummies

Starting an Online Business All-in-one Desk Reference for Dummies

The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One for Dummies

Starting an Online Business All-in-One For Dummies (For Dummies (Business & Personal Finance))

Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies (For Dummies (Business & Personal Finance))