Political advertising on television represents a form of persuasion scarcely thirty years old. Already, however, the short thirty-to-sixty-second political commercial, or polispot, has developed both distinct rhetorical modes and distinct visual styles. The polispot has also grown to dominate political campaigns in this country, especially in the large states and in national presidential elections. For example, of the $29 million in federally allotted campaign funds spent by Ronald Reagan and Jimmy Carter in 1980, fully half went into political advertising, mainly on television.  The Spot is a rich, provocative examination of the polispot form. It begins with the first spot use of television in the Eisenhower-Stevenson campaign of 1952 and carries through to the Reagan advertising and marketing campaign of 1980 (and, prospectively, of 1984). It discusses such famous—and infamous—examples of political television advertising as Richard Nixon's "Checkers," Lyndon Johnson's "Daisy" spot, and Gerald Ford's "Feelin' Good About America" series.  The book contains interviews of the chief media practitioners and political marketers and analyzes the effects of their handiwork on the outcome of campaigns. Scores of storyboards and illustrations from key campaigns are also analyzed, each according to the authors' pioneering typology of the five polispot rhetorical modes.

The Spot: The Rise of Political Advertising on Television

Humor & Entertainment

Bates, Stephen

Diamond, Edwin

Television

Mit Pr

Business & Money

Marketing & Sales

MIT Press]

In this third edition of their study of the political commerical, or "polispot", veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign. In a new chapter, Diamond and Bates examine the case against spots. They take a look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers.

Arts & Photography

Graphic Design

Spot: The Rise of Political Advertising on Television

In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.Edwin Diamond is Professor of journalism at New York University, where he directs the News Study Group, and he is the media columnist for New York Magazine. His previous books include The Media Show: The Changing Face of the News, 1985-1990. Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.

The Spot - the Rise of Political Advertising on Television, 2ed

In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of T.V. voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign. In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on T.V. campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of T.V. campaigns, such as the use of "truth boxes" in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment. As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season. Edwin Diamond is Professor of journalism at New York University, where he directs the News Study Group, and he is the media columnist for New York Magazine. His previous books include The Media Show: The Changing Face of the News, 1985-1990. Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.

The Spot - Third Edition: The Rise of Political Advertising on Television

<div>The story behind the 1940s Commission on Freedom of the Press--groundbreaking then, timelier than ever now "Bates skillfully blends biography and intellectual history to provide a sense of how the clash of ideas and the clash of personalities intersected."--Scott Stossel, American Scholar "A well-constructed, timely study, clearly relevant to current debates."--Kirkus, starred review In 1943, Time Inc. editor-in-chief Henry R. Luce sponsored the greatest collaboration of intellectuals in the twentieth century. He and University of Chicago president Robert Maynard Hutchins summoned the theologian Reinhold Niebuhr, the Pulitzer-winning poet Archibald MacLeish, and ten other preeminent thinkers to join the Commission on Freedom of the Press. They spent three years wrestling with subjects that are as pertinent as ever: partisan media and distorted news, activists who silence rather than rebut their opponents, conspiracy theories spread by shadowy groups, and the survivability of American democracy in a post-truth age. The report that emerged, A Free and Responsible Press, is a classic, but many of the commission's sharpest insights never made it into print. Journalist and First Amendment scholar Stephen Bates reveals how these towering intellects debated some of the most vital questions of their time--and reached conclusions urgently relevant today.</div>

An Aristocracy of Critics: Luce, Hutchins, Niebuhr, and the Committee That Redefined Freedom of the Press

Religion & Spirituality

Yale University Press

Gathers brief stories about reporters, newspapers, television news, political cartoonists, reviewers, and presidential press relations

If No News, Send Rumors: Anecdotes of American Journalism

Reference

St Martins Pr

Right-wing evangelical Christianity has come to dominate American political and social life in recent years, dividing the country and sparking cultural and moral battles whose outcome will determine how the world’s only superpower is shaped in the 21st Century. High politics and low tactics frame a fierce debate which goes much further back in the country’s history than the accession of George W. Bush in 2001. It is a battle that affects the world. In this book Stephen Bates explains why what happens in the Bible Belt matters around the world, and how there are those who hope to export the battle internationally. American fundamentalist religion has the potential to impact on crucial and acutely dangerous areas of the world. Its priorities are often arcane and sometimes weird. But it is already affecting American government foreign policynot least in Israel and the Middle East, where some are predicting the world’s last and greatest battle will be fought. Where will America’s battle for its soul take the world?

God's Own Country: Tales from the Bible Belt

Christian Books & Bibles

Theology

Hodder&Stoughton

Right-wing evangelical Christianity has come to dominate American political and social life in recent years, dividing the country and sparking cultural and moral battles whose outcome will determine how the world’s superpower is shaped in the 21st century. High politics and low tactics frame a fierce debate which goes much further back in the country’s history than the accession of George W. Bush in 2001. In this insightful study Stephen Bates explains why what happens in the Bible Belt matters around the world and identifies those who hope to export the battle to an international stage. American fundamentalist religion has the potential to impact crucial and acutely dangerous areas of the world, and is already affecting American government foreign policynot least in Israel and the Middle East, where some are predicting the world’s last and greatest battle will be fought. This crucial study addresses time-sensitive and crucial topics, and identifies where America’s battle for its soul take the rest of the world.

God's Own Country: Power and the Religious Right in the USA

Religious Studies

See the best price to sell, buy, or rent books by Bates, Stephen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bates, Stephen

See the best price to sell, buy, or rent books by Bates, Stephen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Spot: The Rise of Political Advertising on Television

The Spot: The Rise of Political Advertising on Television

The Spot: The Rise of Political Advertising on Television

Spot: The Rise of Political Advertising on Television

The Spot - the Rise of Political Advertising on Television, 2ed

The Spot - Third Edition: The Rise of Political Advertising on Television

An Aristocracy of Critics: Luce, Hutchins, Niebuhr, and the Committee That Redefined Freedom of the Press

If No News, Send Rumors: Anecdotes of American Journalism

God's Own Country: Tales from the Bible Belt

God's Own Country: Power and the Religious Right in the USA