A timely reference guide to the global communications revolution explores key issues of the information age and offers forecasts about future trends as it covers such topics as censorship, Web sites, cellular phones, online education, television, computers and computing, advertising, new technologies, and the future of print media. Original.

The Penguin Atlas of Media and Information: Key Issues and Global Trends

Computers & Technology

DONALD, JAMES

Balnaves, Mark

Donald, Stephanie Hemelryk

Web Development & Design

Penguin??Books

This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as ‘Social and Global Change,’ ‘the Influence of Media,’ ‘Intercultural Communication’ and ‘News as a Form of Knowledge.’ Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present. 

Media Theories and Approaches: A Global Perspective

Politics & Social Sciences

Shoesmith, Brian

Social Sciences

PALGRAVE~MACMILLAN

This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as ‘Social and Global Change,’ ‘the Influence of Media,’ ‘Intercultural Communication’ and ‘News as a Form of Knowledge.’ Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present.

Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.

Mobilising the Audience (UQP Cultural and Media Policy)

Literature & Fiction

University of Queensland Press

Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The bookfocuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM.

Introduction to Quantitative Research Methods: An Investigative Approach

Health, Fitness & Dieting

Caputi, Peter

Mental Health

Sage Publications Ltd.

A comprehensive guide to the global communications revolution. The book is presented in the form of over 50 colour maps which graphically depict the global diffusion of old and new media. As well as presenting up-to-date data, the book extrapolates trends on a wide variety of topics illustrating the huge disparities across the media world. The topics covered include: print media and the digital age; phones/mobiles; media moguls; media piracy; world music; global villages; learning online; film production; Websites of the world; advertising standards and regulation; and the world of ratings.

The Global Media Atlas

Humor & Entertainment

Television

British Film Institute

A New Theory of Information & the Internet: Public Sphere meets Protocol (Digital Formations)

The Internet is a complex environment that affords many practices while constraining others. The challenge is to develop languages and tools to critically engage with these environments and to navigate the topology of being a citizen in a technologically mediated environment. This book begins this undertaking. A New Theory of Information &amp; the Internet first documents the historical emergence of the scientific, mathematical, computing, and human communication discussions on information, together with the rise of information as a resource and a commodity. It posits that the contemporary situation has not changed in terms of resolving exactly what information might be as a real thing. What has changed is the idea of information as a resource and a commodity, which has become a cultural trope – a standard way of looking at information. In the process of examining the understanding of information and communication, this book investigates the notion of an informed citizenry and the possibilities of a public sphere/s online within the context of the increasingly ubiquitous place of the Internet in social, informational life.

Willson, Michele A.

Networking & Cloud Computing

Peter Lang Inc., International Academic Publishers

The Internet is a complex environment that affords many practices while constraining others. The challenge is to develop languages and tools to critically engage with these environments and to navigate the topology of being a citizen in a technologically mediated environment. This book begins this undertaking. A New Theory of Information &amp; the Internet first documents the historical emergence of the scientific, mathematical, computing, and human communication discussions on information, together with the rise of information as a resource and a commodity. It posits that the contemporary situation has not changed in terms of resolving exactly what information might be as a real thing. What has changed is the idea of information as a resource and a commodity, which has become a cultural trope – a standard way of looking at information. In the process of examining the understanding of information and communication, this book investigates the notion of an informed citizenry and the possibilities of a public sphere/s online within the context of the increasingly ubiquitous place of the Internet in social, informational life.

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. 
 Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

Rating the Audience

Business & Money

Industries

Bloomsbury Academic

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. 
Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyze today's media environment, looking at the role of the Internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. 
Offering the first really comparative study, it will be critical for media students and professionals.

Rating the Audience: The Business of Media

Goldsmith, Ben

O'Regan, Tom

See the best price to sell, buy, or rent books by Balnaves, Mark. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Balnaves, Mark

See the best price to sell, buy, or rent books by Balnaves, Mark. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Penguin Atlas of Media and Information: Key Issues and Global Trends

Media Theories and Approaches: A Global Perspective

Media Theories and Approaches: A Global Perspective

Mobilising the Audience (UQP Cultural and Media Policy)

Introduction to Quantitative Research Methods: An Investigative Approach

The Global Media Atlas

A New Theory of Information & the Internet: Public Sphere meets Protocol (Digital Formations)

A New Theory of Information & the Internet: Public Sphere meets Protocol (Digital Formations)

Rating the Audience

Rating the Audience: The Business of Media