Zip: How the mobility revolution will transform our lives and our planet

BAKER, Stephen

Rossant, John

Harpercollins

Executive Mother Goose by Stephen Baker.  1984 Edition

Executive Mother Goose

Humor & Entertainment

Humor

Macmillan Pub. Co.

Urban expert John Rossant and business journalist Stephen Baker look beyond the false promises of the past to examine the real future of transportation and the repercussions for the world’s cities, the global economy, the environment, and our individual lives. Human mobility, dominated for a century by cars and trucks, is facing a dramatic transformation. Over the next decade, new networked devices, from electric bikes to fleets of autonomous cars, will change the way we move. They will also disrupt major industries, from energy to cars, give birth to new mobility giants, and lead to a redesign of our cities. For Rossant and Baker, this represents the advance of the Information Revolution into the physical world. This will raise troubling questions about surveillance, privacy, the dangers from hackers and the loss of jobs. But it also promises startling efficiencies, which could turn our cities green and, perhaps, save our planet.
In an engaging, deeply reported book, the authors travel to mobility hotspots, from Helsinki to Shanghai, to scout out this future. And they visit the companies putting it together. One, Divergent3d, is devising a system to manufacture cars with robots and 3D printers. PonyAI, a Chinese-Silicon Valley startup, builds autonomous software that perceives potholes, oncoming trucks, and wayward pedestrians, and guides the vehicle around them. Voom, an Airbus subsidiary, is racing with dozens of others to operate fleets of air taxis that fly by themselves.
Hop, Skip, Go is about us: billions of people on the move. Underlying each stage of mobility, from foot to horse to cars and jets, are the mathematics of three fundamental variables: time, space and money. We measure each trip we take, whether to Kuala Lumpur or the corner drugstore. As the authors make clear, the coming mobility revolution will be no different. As they unveil the future, the authors explore how these changes might revamp our conception of global geography, the hours in our days, and where in the world we might be able to go.

Hop, Skip, Go: How the Mobility Revolution Is Transforming Our Lives

Business & Money

Business Culture

Harper Business

Excerpt from Advertising Layout and Art Direction The purpose of it all. Procedures in advertising agencies and advertising departments of com panics. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Advertising Layout and Art Direction. (Marketing)

Marketing & Sales

McGraw=Hill

Excerpt from Visual Persuasion: Written and Designed The response was gratifying. Everyone thought that Visual Persuasion was a much-needed book. Listening to the various comments made by those who should know, I very soon began to discover the reasons. Behind their unanimous blessing. It seems that'all creative men in the business of communication have difficulties ex plaining the subtle meanings of pictures to those who buy them. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Visual Persuasion: The Effect of Pictures on the Subconscious

Systematic Approach to Advertising Creativity

Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques

From Stephen Baker, the wildly funny expert on pets, comes this hilarious book on living with your canine companion. Get inside the minds of dogs through topics including:• Why Dogs Think People Are Crazy: Canine Con Games• You Can Tell a Breed by the Games He Plays• People Games: The Training of a Dog Owner

Games dogs play

Games Dogs Play

Science & Math

Biological Sciences

Provides thousands of names for cats based on their characteristics, behavior, and personality

5,001 Names for Cats

Nature & Ecology

This hilarious, tongue-in-cheek, self-help parody is a "musthave" for dog owners who are baffled by their dog's quirky habits and questionable conduct. Whether Fido compulsively chews up old blankets, obsessively licks the hardwood floor, or barks uncontrollably at an empty corner, bestselling humor author Stephen Baker offers "expert" advice on understanding, analyzing, and curing aberrant behavior. The newly repackaged How to Live with a Neurotic Dog covers a wide range of neuroses, including training, grooming, traveling, and feeding freak outs. Through entertaining illustrations and sharply witty text, this canine classic will help dog owners see things from their pooch's point of view.

How to Live with a Neurotic Dog

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Books by BAKER, Stephen