New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. Companies that are leading their industries to this new frontier include McGraw-Hill, which can deliver custom-made classroom textbooks in quantities of one hundred or less; Motorola, which can manufacture any one of 29 million variations of pages twenty minutes after it receives the order; & TWA Getaway Vacations, which can custom-design tour packages for what others charge for standard tours. Companies that have discovered mass customization are outpacing their competitors in gaining customers & higher margins.

Mass Customization: the New Frontier in Business Competition

B. Joseph Pine II

Harvard Business School Pr

Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.

The Experience Economy: Work Is Theater & Every Business a Stage

Business & Money

James H. Gilmore

Marketing & Sales

Harvard Business School Press

The Laws of Managing

"How is it possible to create an organization in which the individuals may obtain optimum expression, and simultaneously, in which the organization itself may obtain optimum satisfaction of its demands?"  - Chris Argyris   Business enterprises have wrestled with this issue for over a century. From one extreme to another - from scientific management to human relations management - leaders have sought solutions to how to lead, manage, and govern their enterprises to lasting success. Unfortunately the piecemeal additions to traditional managing and the adoption of fads based on the success stories of particular companies have not solved the problem. The march to mediocrity and eventual failure that confounds so many companies continues today. But the alternative now stands ready. The solution? Regenerative managing. Built on the laws of managing, its practices create enterprises capable of thriving forever. From unleashing the full potential of each worker to continual enterprise vitalization, your company can now thrive in the most competitive times in the history of business.

Kim C. Korn

Management & Leadership

Dog Ear Publishing, LLC

"How is it possible to create an organization in which the individuals may obtain optimum expression, and simultaneously, in which the organization itself may obtain optimum satisfaction of its demands?" - Chris Argyris Business enterprises have wrestled with this issue for over a century. From one extreme to another - from scientific management to human relations management - leaders have sought solutions to how to lead, manage, and govern their enterprises to lasting success. Unfortunately the piecemeal additions to traditional managing and the adoption of fads based on the success stories of particular companies have not solved the problem. The march to mediocrity and eventual failure that confounds so many companies continues today. But the alternative now stands ready. The solution? Regenerative managing. Built on the laws of managing, its practices create enterprises capable of thriving forever. From unleashing the full potential of each worker to continual enterprise vitalization, your company can now thrive in the most competitive times in the history of business.

Kim C.

Pine II B. Joseph Korn

The Experience Economy

B. Joseph Pine

Highbridge Audio and Blackstone Publishing

The Experience Economy 2021: Experience Economy

Джозеф Пайн

Vivat

La Economia de La Experiencia: El Trabajo Es Teatro y Cada Empresa Es Un Escenario (Spanish Edition)

Reference

Foreign Language Study & Reference

Ediciones Granica, S.A.

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Books by B. Joseph Pine II