As the number of competing products increases, companies are having to fight harder to defend their market share and maintain the popularity of their key brands. More than ever, brand management is becoming a key issue for general managers, not just the marketing department. Based on the brand expertise of Ashbridge Management College, this book is an up-to-date summary of brand practice. It deals with each stage of the strategic decision-making process, from research and market-testing to implementation and monitoring performance. Also included are case histories and practical advice.

The Handbook Of Brand Management

Business & Money

ARNOLD, DAVID

Marketing & Sales

Random House Business

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers you a comprehensive new blueprint for maximizing profitability in a world of local markets. You will discover why international marketing has become radically different from conventional marketing, and you will learn how to cost-effectively localize all the decisions that matter most: decisions about market entry, product mix, distribution, promotion, communication, strategy and more. Simply put, The Mirage of Global Markets shows how to globally manage the intensely local marketing programs that are now utterly crucial to your success.

The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

Ft Press

This book strikes a balance between the traditional and the modern—combining the traditional material with a modern systems emphasis. Chapter topics cover an introduction to differential equations, first-order equations, modeling and applications, second-order equations, the Laplace Transform, numerical methods, matrix algebra, an introduction to systems, linear systems with constant coefficients, nonlinear systems, power series solutions, Fourier series methods, and partial differential equations.

Differential Equations with Boundary Value Problems

Science & Math

Boggess, Albert

Polking, John

Mathematics

PRENTICE/HALL

Combining traditional material with a modern systems approach, this handbook provides a thorough introduction to differential equations, tempering its classic "pure math" approach with more practical applied aspects. Features up-to-date coverage of key topics such as first order equations, matrix algebra, systems, and phase plane portraits. Illustrates complex concepts through extensive detailed figures. Focuses on interpreting and solving problems through optional technology projects. For anyone interested in learning more about differential equations.

Differential Equations (2nd Edition)

Boggess, Al

Pearson

Combining traditional material with a modern systems approach, this handbook provides a thorough introduction to differential equations, tempering its classic "pure math" approach with more practical applied aspects. Features up-to-date coverage of key topics such as first order equations, matrix algebra, systems, and phase plane portraits. Illustrates complex concepts through extensive detailed figures. Focuses on interpreting and solving problems through optional technology projects. For anyone interested in learning more about differential equations.

Student Solutions Manual for Differential Equations

0131559540 / 9780131559547 Differential Equations with Boundary Value Problems &amp; Student Solutions Manual Package Package consists of: 0131437399 / 9780131437395 Student Solutions Manual for Differential Equations 0131862367 / 9780131862364 Differential Equations with Boundary Value Problems

Differential Equations with Boundary Value Problems Plus Student Solutions Manual (2nd Edition)

This package contains the following components: -0131437380: Differential Equations 
-0131456792: Ordinary Differential Equations Using MATLAB

Differential Equations with Ordinary Differential Equations Using MATLAB (2nd Edition)

Combining traditional differential equation material with a modern qualitative and systems approach, this new edition continues to deliver flexibility of use and extensive problem sets. The second edition’s refreshed presentation includes extensive new visuals, as well as updated exercises throughout.

Differential Equations with Boundary Value Problems (2nd Edition)

This title is part of the Pearson Modern Classics series. Pearson Modern Classics are acclaimed titles at a value price. Please visit www.pearsonhighered.com/math-classics-series for a complete list of titles. Combining traditional differential equation material with a modern qualitative and systems approach, this new edition continues to deliver flexibility of use and extensive problem sets. The 2nd Edition's refreshed presentation includes extensive new visuals, as well as updated exercises throughout.

Differential Equations with Boundary Value Problems (Classic Version) (Pearson Modern Classics for Advanced Mathematics Series)

This title is part of the Pearson Modern Classics series. Pearson Modern Classics are acclaimed titles at a value price. Please visit www.pearsonhighered.com/math-classics-series for a complete list of titles. Combining traditional differential equation material with a modern qualitative and systems approach, this new edition continues to deliver flexibility of use and extensive problem sets. The 2nd Edition’s refreshed presentation includes extensive new visuals, as well as updated exercises throughout.

Differential Equations (Classic Version) (Pearson Modern Classics for Advanced Mathematics Series)

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