Corporate Communication

"Corporate Communication" by Paul Argenti was the very first and remains the most comprehensive text available on the subject. The 3rd Edition of Argenti's text and cases work describes changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community involvement, or environmental protection activities. This book not only describes what's happening in an era of advanced communication but what companies can do to stay one step ahead of the competition. By creating a coordinated corporate communication system, organizations will be able to face the new century with the strategies and tools that few companies in the world have at their fingertips yet. "Corporate Communication, 3rd Edition", is written by one of the worlds leading experts who helped define the field, provides an overview of Corporate Communication and its various sub-functions, including Media Relations, Crisis Communication, Internal Communication, and Investor Relations. Argenti offers adopters communication frameworks developed over 23 years of teaching at the premier business schools in the country, and brings them to life using examples gleaned from his extensive consulting work with Fortune 500 companies.

Business & Money

Argenti, Paul A.

Skills

Richard D.Irwin

As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. “Put simply,” writes Paul Argenti, one of the foremost experts on corporate communications today, “companies must now find ways to communicate with constituencies they were able to ignore fifty years ago.” Strategic Corporation Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communications, explaining initiatives that help you:
<ul>
<li> Organize communication efforts within the company and with the general public </li>
<li> Use advertising designed to attract investors and influence opinion </li>
<li> Work effectively with the Indian media, which operates differently from outlets in the West </li>
<li> Build a framework dedicated to handling investor relations </li>
<li> Gain a deep understanding of government's role in India, and work with it accordingly</li>
</ul>
Many key functions of a business, from human resources issues to corporate branding, falls into the realm of corporate communications. In this ever-changing and increasingly global business landscape, developing a centralized communications system designed for specific needs is essential for success. Strategic Corporate Communication provides the knowledge you'll need to ensure your company leads the way in the exciting new economy of India.

Strategic Corporate Communications: A Global Approach for Doing Business in the New India

Management & Leadership

McGraw=Hill

Corporate Communication by Paul Argenti was the very first and remains the most comprehensive text available on the subject. The 3rd Edition of Argenti’s text and cases work describes changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities. This book not only describes what's happening in an era of advanced communication but what companies can do to stay one step ahead of the competition. By creating a coordinated corporate communication system, organizations will be able to face the new century with the strategies and tools that few companies in the world have at their fingertips yet. Corporate Communication, 3rd Edition, is written by one of the worlds leading experts who helped define the field, provides an overview of Corporate Communication and its various sub-functions, including Media Relations, Crisis Communication, Internal Communication and Investor Relations. Argenti offers adopters communication frameworks developed over 23 years of teaching at the premier business schools in the country and brings them to life using examples gleaned from his extensive consulting work with Fortune 500 companies.

McGraw/Hill/Irwin

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Engineering & Transportation

Engineering

McGraw–Hill Education

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization’s needs with responsibilities to key constituencies in society. Author Paul A. Argenti engages students with new and compelling cases by focusing on the social, reputational, or environmental consequences of corporate activities. Students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills.

Corporate Responsibility

Sage Publications

'I have been using Paul Argenti's Corporate Communication for my Management and Corporate Communication class and find the book very systematic and comprehensive. It provides students with a new perspective of professional external and internal communication that a company needs to build its image and identity. Especially, the down-to-earth cases for discussions such as, the Adolph Coors Company and the 60 minutes CBS program, and the case of United Technologies, are perfect application of knowledge to practice. More significant is that those problems are universal and might occur to any organization. And this is credited to Paul Argenti's long experience of teaching management and corporate communication. I really enjoy using this book. '

This slim paperback was the very first and remains the most comprehensive corporate communication text on the market. It includes both text and cases and provides an excellent alternative to a full-blown text for the advanced business communication or MBA business communication course. Well- trained faculty who prefer a case method and bringing in their own material will enjoy using this text.

Argenti, Paul

Mcgraw-Hill College

Find the information you need to solve your business problems-FAST! When those big business decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA Pocket Reference as your constant companion, you've got it! In this unparalleled resource you'll find clear, concise coverage of the complete range of essential business topics in a format designed especially for people in a hurry. You'll also find cutting-edge business ideas from highly regarded thinkers and doers and an exhaustive list of sources for up-to-the-minute info that you can use every day. In this indispensable guide you'll find: * A comprehensive reference of essential business issues-key terms, tools, and topics from management, economics, strategy, accounting, finance, manufacturing, marketing, and international business * The latest methods and suggestions for solving your toughest business problems * Complete coverage of the business and technological innovations of the past decade * A convenient format with short, lively entries that tell you what you need to know without getting bogged down in theory Whether you're a hard-driving entrepreneur or professional, a busy executive or manager, or a student eager to make your way in the business world, The Fast Forward MBA Pocket Reference puts the knowledge you need where you need it most-right in the palm of your hand.

The Fast Forward MBA Pocket Reference (Fast Forward MBA Series)

wiley

The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now. This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need. The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day! * Keep up with the newest ideas in business * Brush up on the basics you can't do without * Find direct, practical answers to complicated problems

The Fast Forward MBA Pocket Reference, Second Edition

See the best price to sell, buy, or rent books by Argenti, Paul A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Argenti, Paul A.

See the best price to sell, buy, or rent books by Argenti, Paul A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Corporate Communication

Strategic Corporate Communications: A Global Approach for Doing Business in the New India

Corporate Communication

Corporate Communication

Corporate Communication

Corporate Responsibility

Corporate Communication

Corporate Communication

The Fast Forward MBA Pocket Reference (Fast Forward MBA Series)

The Fast Forward MBA Pocket Reference, Second Edition