This comprehensive text includes both text and case studies. Here in its second edition, it features a new chapter on corporate philanthropy, government affairs and community relations.

Corporate Communication

Business & Money

Argenti, Paul

Skills

McGraw-Hill Education (ISE Editions)

Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.

McGraw/Hill/Irwin

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Management & Leadership

This slim paperback was the very first and remains the most comprehensive corporate communication text on the market. It includes both text and cases and provides an excellent alternative to a full-blown text for the advanced business communication or MBA business communication course. Well- trained faculty who prefer a case method and bringing in their own material will enjoy using this text.

Argenti, Paul A.

Mcgraw-Hill College

See the best price to sell, buy, or rent books by Argenti, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Argenti, Paul

See the best price to sell, buy, or rent books by Argenti, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Corporate Communication

Corporate Communication

Corporate Communication

Corporate Communication