The contact center is at the heart of many businesses today, and CRM initiatives are making customer contact even more critical to the health of every company. 20:20 CRM provides a strategic view of where businesses should be going with their customer contact operation, with practical examples of how to get there.

20: 20 Crm

Philonenko, Laurent

Anton, Dr. Jon

Business & Money

Purdue University Press

Call centers are an important company asset, but also a very expensive one. By learning to conduct a performance audit, readers will be able to understand over fifty specific aspects of a call center that must be running smoothly in order to achieve maximum performance in both efficiency and effectiveness of handling inbound customer calls.

How to Conduct a Call Center Performance Audit: A to Z

Phelps, Dru

The Anton Press

From our research on the American consumer, it has become very clear that potentially the best customer service strategy is "to offer every possible channel for the customer to help themselves, i.e., self-service." Customer actuated service is mostly driven by technology, and the "art" of self-service is to ensure that the technology is intuitive, easy to use, and that the customer is rewarded for "having done the job themselves." This book delves into all the technology solutions that enable self-service. The reader will find a robust description of the technology alternatives, and many examples of how self-service is saving companies money, while at the same time satisfying customers.

Customer Relationship Management Technology

Vilsoet, Bob

This book provides a logical, practical understanding of the world of e-commerce.

e BUSINESS CUSTOMER SERVICE

Hoeck, Dr. Michael

Processes & Infrastructure

For call center executives wanting to explore and understand the benefits of offshore outsourcing, the authors have brought together ‘under one cover’ a comprehensive guide that takes the reader through each step of the complex issues of outsourcing customer service telephone calls to agents in another country. With the pressure of today’s competitive climate forcing companies to take a hard look at providing higher quality customer services at lower costs, this book is a "must read" for every call center executive.

Offshore Outsourcing Opportunities

Chatterley, John

Human Resources