Following the success of India's beauty queens, and the burgeoning cosmetics industry, this book looks at how beauty impacts middle-class city women. It examines how a new, more global image of beauty is being created and promoted by the industry and the media, and whether this is demeaning, exploiting or even objecting.

The Beauty Game

Politics & Social Sciences

ANITA ANAND

Social Sciences

Penguin books.India

Google Inc. (Google) is a California based internet search  engine company that was formed in 1998 by Stanford University PhD students Larry Page and Sergey Brin. On April  19, 2004 Google filed Form S-1 Registration Statement (S-1) with the U.S. Securities and Exchange  Commission indicating its intent to go public by an Initial Public Offering (IPO) of its shares. In a July 27, 2004 regulatory filing with the SEC, Google announced that it  planned to sell the shares using the Dutch auction method. Prior to the IPO, valuations from  industry experts and Google itself suggested that the IPO would place a value on Google in a  range of $8.3 billion - $57 billion. The purpose of this paper is to address the Dutch auction versus  Book-building IPO methodologies, the results of the Google IPO, and the effect of the Dutch IPO process on  the Google IPO. (Excerpt from paper by Tom Corr published in the  book)************** This Case Study discusses the branding impact of the Google IPO. In a  longer, Article-length version of this paper which appears in the Michigan Law Review, I argue that  branding is an unappreciated element of contract design. Corporate finance scholars generally assume  that consumers focus on product attributes like price, quality, durability, and resale value. But  consumers choose brands, not just attributes. The legal infrastructure of deals sometimes affects the  brand image of the company. This Case Study explores the link between deal structure and brand image in  one specific but noteworthy deal, the Google IPO. It is an extreme example of the branding impact of  deal structure, but one that helpfully demonstrates the branding implications that exist, to a  lesser degree, in other deals. The primary goal of structuring an IPO is to lower the cost of capital by  managing the information asymmetry between the issuer and investors. From this perspective, the  success of the Google deal is questionable. Few would call the deal elegant or efficient. But the auction  structure allowed Google to do more than raise money. Google also reinforced its image as an  innovative, egalitarian, playful, trustworthy company. (excerpt from Victor Fleischer's paper)

Google's Very Public IPO

Mingsheng Li

Thomas Corr

Victor Fleischer

The Financier

Udham Singh The Revenge Of Jalianwala Bagh

Simon & Schuster India

Sophia: Princess, Suffragette, Revolutionary

Biographies & Memoirs

Community & Culture

Bloomsbury Paperbacks

Koh-I-Noor EXPORT

WILLIAM DALRYMPLE

Bloomsbury Publishing Plc.

<p>BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.</p>

Patient Assassin

History

Asia

Simon Schuster(uk)

Simon Schuster Ltd

<p>Securities Law in Canada: Cases and Commentary, 3rd Edition provides a comprehensive account of the principles and practical operation of securities law. Readers are guided through recent legal developments while exploring the broader debate surrounding the role played by securities markets and the regulations in those markets, the economy, and society at large. This casebook also features insights and reviews of recent proceedings that have contributed to current governing principles. This includes decisions made by both the Supreme Court and the Ontario Securities Commission. As with previous editions, the overarching theme in this text focuses on an analysis of the ways in which security administrations try to produce harmonization across provinces using national rules. To achieve this, each chapter reflects on the level of harmonization or divergence of provincial securities law across Canada. The author team draws experience from different areas of Canada, allowing for complete coverage across each provincial jurisdiction.</p>

Securities Law in Canada: Cases and Commentary

Mary Geraldine Condon

Emond

From Alan Bennett's Baffled at a Bookcase, to Lucy Mangan's Library Rules, famous writers tell us all about how libraries are used and why they're important. Tom Holland writes about libraries in the ancient world, while Seth Godin describes what a library will look like in the future. Lionel Shriver thinks books are the best investment, Hardeep Singh Kohli makes a confession and Julie Myerson remembers how her career began beside the shelves. Using memoir, history, polemic and some short stories too, The Library Book celebrates 'that place where they lend you books for free' and the people who work there. All royalties go to The Reading Agency, to help their work supporting libraries.

The Library Book. Anita Anand ... [Et Al.]

JAMES BROWN

Ann Cleeves

LIONEL SHRIVER

alan-bennett

SETH GODIN

Bella Bathurst

Caitlin Moran

JULIE MYERSON

Michael Brooks

Julian. Barnes

Lucy MANGAN

Susan Hill

Val. McDermid

Hardeep Singh Kohli

Profile Books(GB)

Kabul Blogs My Days in the Life of Afghanistan

Raj Publication

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Books by ANITA ANAND