"Persuasive Reports and Proposals" will ensure that what you write gets the results you want. It covers five crucial aspects of the writing process which articulate what you should feel about your documents if they are to win hearts and minds. Specifically: purpose - clarifying your aim and constructing a persuasive argument; reader - identifying and understanding your audience to anticipate objections and retain attention; image - creating an appropriate style, tone and appearance while avoiding spoilers (poor spelling, grammar, literals etc) which undermine credibility; detail - using effective facts, logical links and simple sentences; and, enhancers - seeking commitment, building in emotional appeal and editing to perfect your draft.

Persuasive Reports and Proposals

Business & Money

Andrew Leigh

Management & Leadership

Chartered Inst of Pers/Develop

Experiments have consistently been used in the hard sciences, but in recent decades, social scientists have adopted the practice. Randomized trials have been used to design policies to increase educational attainment, lower crime rates, elevate employment rates, and improve living standards among the poor. This audiobook tells the stories of radical researchers who have used experiments to overturn conventional wisdom. From finding the cure for scurvy to discovering what policies really improve literacy rates, Leigh shows how randomistas have shaped life as we know it. Authored in a "Gladwell-esque" style, this audiobook provides a fascinating account of key randomized-controlled-trial studies from across the globe and the challenges randomistas have faced in getting their studies accepted and their findings implemented. In telling these stories, Leigh draws out key lessons learned and shows the most effective way to conduct these trials.

Randomistas

Marketing & Sales

Audible Studios on Brilliance Audio

The Shortest History of Economics

Pan Macmillan India

See the best price to sell, buy, or rent books by Andrew Leigh. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Andrew Leigh