Designed for use as a supplement for a systems analysis and design course, or as the core text in a projects course, this text covers CASE tools, 4GLs, prototyping, user-developer communication and project management methods.

Managerial Marketing for Industrial Firms

Business & Money

Ames, B. Charles

Hlavacek, James D.

Marketing & Sales

Random House, Inc.

<p>Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation c. by Book News, Inc., Portland, Or.</p>

Market-Driven Management: Creating Profitable Top-Line Growth

Hlavacck, James D.

Management & Leadership

McGraw=Hill

<p>Argues that all businesses must be responsive to the market or perish, looks at examples of companies that have successfully dealt with change, and suggests useful management principles</p>

Market- Driven Management, Ames Ed

AMES, B.

Market Driven Management: Prescriptions for Survival in a Turbulent World

Irwin Professional_Pub

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