This examination of mass communication and popular culture covers core topics, such as media history, industry operations, and business trends, in a way suitable for one-term courses. The book aims to be comprehensive, covering the main branches of the media - book publishing, the motion picture industry, radio broadcasting, television, and the music industry, as well as related industries - advertising, public relations, and political image-making, and media effects and ethics. The popular culture theme provides a framework for students to understand the relationship between mass media and culture, the influence each has on the other. Chapter 13, "The Selling of American Politics" examines the impact of the media on political campaigns. The history of mass media is integrated within all the media chapters (4-10), helping students see how the evolution of the media ran hand in hand with the cultural developments. The book includes coverage of topical issues of 1990-91, such as the impact of the Gulf War, new decisions in media law, and "The Simpsons". The book also offers new "Working in the Media" boxes, giving readers insights into the daily operations of the various media, as well as information on career opportunities. The book includes questions that encourage students to think critically about the impact of the media on their lives. Various software supplements and an instructor's manual are available.

Mass Media/Mass Culture: An Introduction (Mcgraw-Hill Series in Mass Communication)

ALAN WILSON

STAN LE ROY WILSON

Mcgraw-Hill College

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Services Marketing (2nd European Edition)

Business & Money

Marketing & Sales

Mcgrawhill Higher Education

Serena Technique of Belly Dancing

Serena Wilson

Pocket

The Serena Technique of Belly Dancing

Arthur and the Charters of the Kings

A.T. Blackett

M. T. Byrd & Co., Ltd.

Shipped from UK, please allow 10 to 21 business days for arrival. Good, A very good, clean, sound copy. D/j shows a little wear to extremities.

Artorius Rex Discovered

Baram Blackett

King Arthur Research

Belly dancing is growing in popularity in the United States and is emerging as a creative and natural dance incorporating beautiful movement and a great deal of personal expression. In this book the world's foremost artist in Middle Eastern dance shows, step by step, how a beginner can teach herself belly dancing at home, and benefit from the full exercise and physical fitness values inherent in the motions of the dance. In order to make this the most complete book as possible, she has included a chapter on the history of the art of belly dancing, illustrated with photographs of some of the famed artists in the field. Serena discusses the specific benefits of the dance, covering such areas as the physical therapeutic aspects of the dance, how it is used as a preparation to natural childbirth, how it helps the dancer acquire good posture and flexibility, and how it creates a valuable emotional environment with outlets for creativity and personal expression. An entire chapter is devoted to explaining the exercise values of the dance, and charts and illustrations are used to help the reader choose the best physical exercise program for her needs. A ninety-six step program which actually teaches the dance, carefully devised by Serena, takes the reader through beginning, intermediate and advanced sections, demonstrating not only the moves, but also which parts of the body will benefit. Serena discusses the six basic body types and which steps are the best for each. There are five appendices which give readers additional information on how to create their own costumes, how to understand the music, how to play the zills, and how to put on a show.

The Serena Technique of Belly Dancing: The Fun Way to a Trim Shape

Drake Publishers, Inc.

Knowledge Power

Taylor&Francis

Catastrophe Theory and Bifurcation (Routledge Revivals)

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples. Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market &amp; Social Research.

Marketing Research: Delivering Customer Insight

Red Globe Press

See the best price to sell, buy, or rent books by ALAN WILSON. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by ALAN WILSON