Tourism: Enhanced Media Ed: Principles and Practice

Alan Fyall

John Fletcher

Stephen Wanhill

Christopher P. Cooper

Business & Money

Financial Times/Prentice Hall

Marketing in Travel and Tourism explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used throughout the text, which are drawn from recent practice in several countries. Further additions to the second edition include new chapters on campaign planning and budgeting; performance evaluation and monitoring and over ten case studies (e.g. Canadian Government Tourist Office, South Pacific Islands, Old Sturbridge, Boston, V & A Museum, British Midland/ SAS, Southern Sun Hotels, Australia). Victor Middleton is a Director of Ventures Consultancy and Visiting Professor at Oxford Brookes University where he is also Director of the World Travel and Tourism Environment Research Centre. Explains the concepts and principles of marketingExtensive use of case histories and examplesA classic work of reference

Marketing in Travel and Tourism, Second Edition

Victor T.C. Middleton

Economics

Butterworth-Heinemann

Managing World Heritage Sites

Anna Leask

Taylor&Francis

International Sports Events: Impacts, Experiences and Identities (Advances in Tourism)

Richard Shipway

Routledge

This book examines the economic, physical and social impacts of tourism. Following a brief discussion of the nature of tourism and tourists, the authors discuss the conceptual frameworks of tourism and evaluate the adequacy of impact methodologies currently in use.

Tourism

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

Marketing Innovations for Sustainable Destinations

Metin Kozak

Luisa Andreu

Industries

Goodfellow Publishers

Revenue Management for Hospitality and Tourism

<p>Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.</p>

Patrick Legohérel

Elizabeth Poutier

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Books by Alan Fyall