Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

Demand: Creating What People Love Before They Know They Want

Adrian Slywotzky

Business & Money

Headline Pb

<p>The business environment has become increasingly precarious, thus raising the stakes for nearly every managerial move. This collection includes articles on how to lead in a downturn economy, overcome a growth crisis, stay resilient through difficult periods, and more.</p>

Harvard Business Review on Leading in Turbulent Times (Harvard Business Review Paperback Series)

Badaracco Jr., Joseph L.

Harvard Business School

Management & Leadership

Harvard Business School Pr

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Books by Adrian Slywotzky