<p>Marketing is as critical to better performance in dairying as dairy farming itself. There has been a considerable progress in the overall production in the dairy sector in India. However, without a proper marketing, the country would not attain the expected rate of growth in farming. The present study was carried out with the objective a)to study the production, consumption and disposal pattern of milk, b)to examine the factors affecting the marketed surplus of milk and c)to workout the marketing efficiency of different milk marketing channels. The study found that 54 per cent of marketed surplus was marketed throuhg un-organised sector. It was also found that marketed surplus was depending positively and significantly on the level of milk production and negatively on the family size and operational land holding. Three marketing channels namely, producer-consumrer, producer-vendor- consumrer and producer-vendor processor-consumer were found to be operating in the area. The price received by the household and marketing efficiency were highest in the first channel.</p>

Economic Analysis of Milk Marketing in Karnataka State of India: A study of Shimoga district

Politics & Social Sciences

A.K. Chauhan

K B, Vedamurthy

Social Sciences

LAP LAMBERT Academic Publishing

This is a refreshingly new introduction to the growth and development of flowering plants. Unlike many present day texts, the authors have skillfully described the physiology of the whole plant and have avoided the detailed biochemistry of cellular metabolism. In line with this deliberate policy the authors have turned their attention to subjects such as water relations, solute movement, nutrition and energy balances of the developing plant. These themes lead on to a description of the plant s growth, growth mobement, and morphogenesis. Such an approach inevitably omits consideration of major aspects of plant metabolism, more appropriately treated in an introduction to cellular physiology and biochemistry. Considerable skill has been shown in the excellent illustrations both in line and halftone which accompany the text. Botany and biology students will find the work lucid and in line with modern university courses.

Physiology of Flowering Plants Growth & Development

Namita Chandra

Medtech

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