INTRODUCTION TO DERIVATIVE SECURITIES, FINANCIAL MARKETS, AND RISK MANAGEMENT, AN (SECOND EDITION)

Written by two of the most distinguished finance scholars in the industry, this introductory textbook on derivatives and risk management is highly accessible in terms of the concepts as well as the mathematics. 
 With its economics perspective, this rewritten and streamlined second edition textbook, is closely connected to real markets, and:
<ul>
<li>Shows how macroeconomic forces have shaped the markets</li> <li>Explains the major derivative pricing models using algebra and introductory calculus</li> <li>Shows students how to implement these models using basic statistics and elementary Excel spreadsheet skills</li> <li>Discusses the uses of derivatives while warning against their abuses</li> <li>Presents hard-to-teach interest rate derivatives in an intuitive manner</li> Presents the Heath Jarrow Morton model, which is the most advanced derivatives pricing model, in an accessible manner by presenting it side-by-side with classical option pricing theory </ul> Beginning at a level that is comfortable to lower division college students, the book gradually develops the content so that its lessons can be profitably used by business majors, arts, science, and engineering graduates as well as MBAs who would work in the finance industry. Readership: Undergraduate and graduate students of economics, business, arts, science and engineering, and MBAs who would work in the finance industry.

Business & Money

Arkadev Chatterjea

Robert Jarrow

Finance

World Scientific US

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike. Readership: Students and professionals in the field of marketing and customer relationship management.

MARKETING: A RELATIONSHIP PERSPECTIVE (SECOND EDITION)

Svend Hollensen

Marc Oliver Opresnik

Marketing & Sales

Written by two of the most distinguished finance scholars in the industry, this introductory textbook on derivatives and risk management is highly accessible in terms of the concepts as well as the mathematics. 
 With its economics perspective, this rewritten and streamlined second edition textbook, is closely connected to real markets, and:
<ul>
<li>Shows how macroeconomic forces have shaped the markets</li> <li>Explains the major derivative pricing models using algebra and introductory calculus</li> <li>Shows students how to implement these models using basic statistics and elementary Excel spreadsheet skills</li> <li>Discusses the uses of derivatives while warning against their abuses</li> <li>Presents hard-to-teach interest rate derivatives in an intuitive manner</li> Presents the Heath Jarrow Morton model, which is the most advanced derivatives pricing model, in an accessible manner by presenting it side-by-side with classical option pricing theory </ul> Beginning at a level that is comfortable to lower division college students, the book gradually develops the content so that its lessons can be profitably used by business majors, arts, science, and engineering graduates as well as MBAs who would work in the finance industry. Supplementary materials are available to instructors who adopt this textbook for their courses. These include:<ul>
<li>Solutions Manual with detailed solutions to nearly 500 end-of-chapter questions and problems</li> <li>PowerPoint slides and a Test Bank for adopters</li> <li>PRICED! In line with current teaching trends, we have woven spreadsheet applications throughout the text. Our aim is for students to achieve self-sufficiency so that they can generate all the models and graphs in this book via a spreadsheet software, Priced!</li> </ul>
 Readership: Undergraduate and graduate students of economics, business, arts, science and engineering, and MBAs who would work in the finance industry.

Robert A Jarrow

Economics

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