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World Advertising Research Center

Books by World Advertising Research Center

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Advertising in a Recession: The Benefits of Investing for the Long Term image

Advertising in a Recession: The Benefits of Investing for the Long Term

Author(s): Patrick Barwise
ISBN-13: 9781841160436
Publisher: World Advertising Research Center
Released: Jul 01, 1999
Format: Paperback, 160 pages
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Purpose and Values of Business, The: An Annotated Bibliography (Foundation for Business Responsibilities - Issues Paper S.) image

Purpose and Values of Business, The: An Annotated Bibliography (Foundation for Business Responsibilities - Issues Paper S.)

Author(s): Richard Higginson
ISBN-13: 9781841160672
Publisher: World Advertising Research Center
Released: Sep 21, 2000
Format: Paperback, 60 pages
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Advertising Works and How: Winning Communications Strategies for Business image

Advertising Works and How: Winning Communications Strategies for Business

ISBN-13: 9781841161730
Publisher: World Advertising Research Center
Released: Jan 01, 2005
Format: Hardcover, 288 pages
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Proving the Effectiveness of Marketing Communications (Advertising Works Series) image

Proving the Effectiveness of Marketing Communications (Advertising Works Series)

Author(s): Institute of Practitioners in Advertisin
ISBN-13: 9781841161938
Edition: illustrated edition
Publisher: World Advertising Research Center
Format: Hardcover, 467 pages
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