Author teaches people to think like reporters and a new language; Media Language

How to Speak TV: A Self Defense Manual When You're the News

Reference

Clarence Jones

Words, Language & Grammar

Winning News Media, Inc.

How to Speak Tv, Print and Radio: A Self-Defense Manual When You're the News

This is America's best book on news media relations. Clarence Jones was one of the nation's most honored investigative reporters in both newspapers and TV before he wrote this book. Then he left reporting to teach people like you how to cope with reporters and editors, cameras and microphones. The new, 2001 Edition is the Seventh Printing, with 408 pages of easy-to-read and easy-to-find material. Everything you need to know to defend yourself or do a better job of selling your side of the story.  Winning with the News Media is the ultimate reference for media strategy; crisis management;, interview, news conference and presentation skills; and inside information — told by an insider — on how the media operate.

Winning With the News Media : A Self-Defense Manual When You're the Story

Clarence E. Jones

This is America's best book on news media relations. Clarence Jones was one of the nation's most honored investigative reporters in both newspapers and TV before he wrote this book. Then he left reporting to teach people like you how to cope with reporters and editors, cameras and microphones. The new, 2001 Edition is the Seventh Printing, with 408 pages of easy-to-read and easy-to-find material. Everything you need to know to defend yourself or do a better job of selling your side of the story. Winning with the News Media is the ultimate reference for media strategy; crisis management;, interview, news conference and presentation skills; and inside information — told by an insider — on how the media operate.

Winning with the News Media: A Self-Defense Manual When You're the Story (1999 Edition)

Politics & Social Sciences

Jones, Clarence

Social Sciences

Winning with the News Media : A Self-Defense Manual When You're the Story (2001 Edition)

Now in its 8th Edition, this is America's leading book on news media relations. One of the nation's most experienced news media consultants helps you understand how the news media operate and how to cope with them. A former investigative reporter in both newspapers and television, Clarence Jones shares his candid, critical assessment of where the media are, and where they're going. The book is divided into three sections -- Media Strategy, Media Skills, and Inside the Media. It includes basic public relations guidelines, as well as extensive, step-by-step recommendations when you've been targeted by the media, or need to get your story out. Interview and news conference tips, crisis management, libel and privacy law are all explored in great detail. How to safely talk to reporters off-the-record. Explanations of how they'll edit you and what you can do to make the editing more accurate. Full text of the code of ethics reporters and editors claim to live by, and what you can do when they break their own rules. How to craft a quote they'll use, and use exactly as you said it. How to judge media advice from your lawyer. The battle for money and power that is now raging between print, television, and the Internet. Up-to-date data on newspaper circulation, network ratings, spending for media advertising, and the rash of recent embarrassing media incidents. And a new chapter in this edition on News Media Trends that lists the holdings of America's media mega-corporations.

Winning with the News Media: A Self-Defense Manual When You're the Story, 2005 (8th Edition)

Business & Money

Marketing & Sales

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