Books by Value Lifecycle
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The Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now
Author(s): THOMPSON, STEVE
ISBN-13: 9781544501963
The Compelling Proposal: Make it Easy for the Customer to Buy From You!
Author(s): THOMPSON, STEVE
ISBN-13: 9781544504100
Must-Win Deals: How To Close Them (And Why We Lose Them)
Author(s): THOMPSON, STEVE
ISBN-13: 9781544512471