Popular Witchcraft: Straight from the Witch’s Mouth, inspired by the British Gerald Gardner’s Witchcraft Today, was the first book to be published on popular American witchcraft and remains the classic survey of white and black magic. Newly revised and updated for twenty-first-century readers, the author—an ordained but marvelously fallen exorcist—tells all about the evil eye, the queer eye, women and witch trials, the Old Religion, magic Christianity, Satanism, and New Age self-help. Jack Fritscher sifts through legends of sorcery and the twisted history of witchcraft, including the casting of spells and incantations, with a focus on the growing role of witchcraft in popular culture and its mainstream commercialization through popular music, Broadway, Hollywood, and politics. As seriously historical as it is fun to read, there is no other book like it.

Popular Witchcraft: Straight from the Witch's Mouth

Politics & Social Sciences

Jack Fritscher

Social Sciences

University of Wisconsin Press/Popular Press

For more than sixty years, Roy Rogers and Dale Evans personified the romantic, mythic West that America cherished well into the modern age. Blazing a trail through every branch of the entertainment industry—radio, film, recordings, television, and even comic books—the couple capitalized on their attractive personas and appealed to the nation's belief in family values, an independent spirit, community. King of the Cowboys, Queen of the West presents these two celebrities in the most comprehensive and inclusive account to date. Part narrative, part reference, this impeccably researched, highly accessible survey spans the entire scope of Rogers's and Evans's careers, illuminating and celebrating their place in twentieth-century American popular culture. Following the pair through each stage of their professional and personal trajectories, author Raymond E. White explores the unique alchemy of the singing cowboy and his free-spirited yet feminine partner. In a dual biography, he shows how Rogers and Evans carefully husbanded their public image and—of particular note—incorporated their Christian faith into their performances. And in a series of exhaustive appendixes, he documents their contributions to each medium they worked in. Testifying to both the breadth and the longevity of their careers, the book includes radio logs, discographies, filmographies, and comicographies that will delight historians and collectors alike. With its engaging tone and meticulous research, King of the Cowboys, Queen of the West is bound to become the definitive source on the lives of these two great American icons.

King of the Cowboys, Queen of the West: Roy Rogers and Dale Evans

Biographies & Memoirs

White, Raymond E.

Arts & Literature

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Books by University of Wisconsin Press/Popular Press