Hire Slow, Fire Fast A Lawyer's Guide to Building a High Performance Team

MARK POWERS & SHAWN MCNALIS

Trial Guides

Rick Friedman has been called the insurance industries' worst nightmare. His successful career has been distinguished by multi-million dollar verdicts and precedent-setting case law. Among many of his landmark cases are the $152 million awarded to a State Farm agent in Bellott v. State Farm, $84 million awarded to a disabled doctor in Ceimo v. Paul Revere, and $16.5 million awarded to a disabled worker in Ace v. Aetna Life Insurance Company. His verdicts to date total over $300 million. Friedman is a member of the Inner Circle of Advocates, an invitation-only group that limits its membership to 100 of the leading trial lawyers in the country.\nPatrick Malone is one of the leading attorneys in the eastern United States who represents victims of serious personal injuries against drug manufacturers, hospitals, and others in the medical industry. He frequently teaches lawyer groups about cutting edge techniques in trial advocacy. His verdict in Benedi v. McNeil PPC remains one of the largest collected judgments against a pharmaceutical company. Malone was an award-winning investigative journalist before attending Yale Law School. Like Rick Friedman, he is a member of the Inner Circle of Advocates and is listed in The Best Lawyers in America.\nNow, they share their secrets of trying complex cases to a jury, including bad faith cases. Friedman and Malone help you consider your theme and strategy for trial using his "Rules of the Road" technique, and then takes you from the pleading through discovery and trial.\n"Rules of the Road does not belong on your bookshelf or your desk; it belongs in your mind. Get it there before you even think about your next trial. It contains two special It teaches something usable on almost every page, and what it teaches is dead-on right." - David Ball, Ph.D., author of David Ball on Damages"

Rules of the Road: A Plaintiff Lawyer's Guide to Proving Liability

Engineering & Transportation

Rick Friedman

PATRICK MALONE

Automotive

With Rules of the Road Rick Friedman (with co-author Patrick Malone) changed the way thousands of plaintiff lawyers try their cases. In the process, he established himself as one of the nation's leading tacticians in the battle for civil justice. Now, with Polarizing the Case, Friedman teaches us not to fear allegations or insinuations that our client is malingering or exaggerating injuries. Instead he provides, in his own words, "a guidebook for wrapping the malingering defense around the neck of the defense lawyer and strangling him with it."

Polarizing the Case Exposing and Defeating the Malingering Myth

Rick Friedman has been called the insurance industries' worst nightmare. His successful career has been distinguished by multi-million dollar verdicts and precedent-setting case law. Among many of his landmark cases are the $152 million awarded to a State Farm agent in Bellott v. State Farm, $84 million awarded to a disabled doctor in Ceimo v. Paul Revere, and $16.5 million awarded to a disabled worker in Ace v. Aetna Life Insurance Company. His verdicts to date total over $300 million. Friedman is a member of the Inner Circle of Advocates, an invitation-only group that limits its membership to 100 of the leading trial lawyers in the country.Patrick Malone is one of the leading attorneys in the eastern United States who represents victims of serious personal injuries against drug manufacturers, hospitals, and others in the medical industry. He frequently teaches lawyer groups about cutting edge techniques in trial advocacy. His verdict in Benedi v. McNeil PPC remains one of the largest collected judgments against a pharmaceutical company. Malone was an award-winning investigative journalist before attending Yale Law School. Like Rick Friedman, he is a member of the Inner Circle of Advocates and is listed in The Best Lawyers in America. Now, they share their secrets of proving liability in serious plaintiff's cases of all kinds. Friedman and Malone help you consider your theme and strategy for trial using their "Rules of the Road" technique, and then take you from the pleading through discovery and trial.

"With thousands of newly graduated lawyers being added to Bar membership rolls each year, the need to learn and apply solid marketing principles grows increasingly more important as the field becomes saturated. Mark Powers and Shawn McNalis have penned a 'star' in an already overcrowded constellation of marketing texts. Their work dedicated to ethical marketing for lawyers presents in 326 pages the 'nuts and bolts' of easily mastered marketing assets and habits that every lawyer, whether a newly admitted Associate or seasoned Senior Partner, should possess." J.R. Phelps, Director (Retired) Law Office Management Assistance Service, The Florida Bar, Adjunct Professor Florida State University College of Law "I never thought marketing could be fun, could be playful - Mark helps you enjoy it. Setting up systems to take the guess work out of many areas of running your business, that's what Atticus does. I cannot recommend Mark and Atticus highly enough. Mark Powers and the system he has developed at Atticus have truly transformed my work and personal life - imagine, a system that puts your life and life goals first, and then says, 'let's put your law practice into service for your life!' Atticus is what so many lawyers are really looking for." James Periconi, Founder of Periconi, LLC and Former Chair of the NY State Bar Association

How Good Attorneys Become Great Rainmakers A Breakthrough Referral Marketing Process

We've all seen the name of AIG's CEO, Edward Liddy, far too often in the last few months. He recently attended a hearing before a congressional committee explaining why he thinks $165 million in federal bailout money from American taxpayers needs to go to AIG employees for bonuses. During Liddy's introduction, Chairman Kanjorski raised the issue about Liddy's former role as CEO of Allstate, and that company's denial of insurance contract claims. Later, one of the representatives asked why we as taxpayers are being forced to pay $165 million in bonuses on the basis that these were contracts. Liddy had no problem denying insurance contract claims which the policyholders made against his former company, Allstate. It might be surprising for the public to realize that Liddy made over $350 million in salary and stock options in his position at Allstate, in large part by implementing a plan to deny and otherwise underpay contract claims to Allstate policyholders. He did this with the assistance, of McKinsey &amp; Co., the same consultants who created the Enron business plan. The public might also be interested to know that while running AIG, Liddy continues to be a major Allstate stockholder. Liddy was the President and CEO of Allstate Insurance Corp. from 1995 to 1999, then the Chairman of the Board until 2007. While at Allstate, he orchestrated across-the-board claim denial and underpayment systems created by McKinsey &amp; Co., which led to David J. Berardinelli's investigative book From Good Hands to Boxing Gloves: The Dark Side of Insurance. According to this book, by the time he left, Mr. Liddy had already amassed Allstate stock worth over $250 million, with an additional payment at retirement of $50 million, and a retirement package worth over $70 million. You can also find out how, during his leadership at Allstate, Liddy oversaw that company's rejection of Hurricane Katrina home loss claims, how those costs were passed off on the American taxpayers through the National Flood Insurance Fund, and how Allstate and Liddy profited by passing off the losses to taxpayers. Find out for yourself why insurance claims are being improperly denied, delayed, and defended at trial. Read the story the insurance industry doesn't want you to know.

From Good Hands to Boxing Gloves: The Dark Side of Insurance

David Berardinelli

Business

Grief and Loss Identifying and Proving Damages in Wrongful Death Cases

Robert T. Hall & Mila Ruiz Tecala

Defeating the MIST Defense

michael-freeman

Stop You Whining & Go To Trail

Twelve Heroes, One Voice - Guiding Jurors to Courageous Verdicts

CARL BETTINGER

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