Foundations of Color by Jeff Davis provides a straightforward examination of the major topics of color theory. Written in a clear and concise style, this textbook presents the basic concepts of color in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate each color principle. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Color has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. Bridging traditional color theory with modern and digital applications, this book is appropriate for any creative field, including fine art, graphic design, interior design, fashion, photography, and web design. Foundations of Color is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Color provides an introduction to the phenomenon of color, the physics of light, and color vision. Chapter 2 - Hue examines the defining property of hue and explores the idea of color temperature through warm and cool hues. Chapter 3 - Value examines the defining property of value and explores the use of a value scale for measuring normal value. Chapter 4 - Saturation examines the defining property of saturation, from chromatic to neutral to achromatic colors. It also discusses the color variations of tints, tones, and shades. Chapter 5 - Color Systems outlines systems for organizing color, from traditional paint to contemporary additive and subtractive systems. Primary, secondary, and tertiary hues are identified and organized into a color wheel for each color system. Chapter 6 - Color Schemes explores methods for developing color schemes, including monochromatic, analogous, and complementary relationships. Additional combinations focusing on hue, value, and saturation are examined for achieving color harmony. Chapter 7 - Color Interaction explores the interaction of color and effects such as afterimage, simultaneous contrast, optical mixing, and vibration. Chapter 8 - Color Composition concludes by reviewing the compositional effects of color. Topics include color's impact on emphasis, balance, space, and unity.

Foundations of Color

Arts & Photography

Davis,Jeff

Graphic Design

Tempe Digital

Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography. Foundations of Design is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Design Chapter 2 - Format Chapter 3 - Line Chapter 4 - Shape Chapter 5 - Size Chapter 6 - Color Chapter 7 - Texture Chapter 8 - Composition Chapter 9 - Space Chapter 10 - Grouping Chapter 11 - Contrast Chapter 12 - Balance Chapter 13 - Emphasis Chapter 14 - Movement Chapter 15 - Unity

Foundations of Design (2nd Edition)

Observational Drawing by Joseph Podlesnik is a practical guide to the basic language of drawing. Written in a clear style, this textbook explores both intuitive and analytical approaches to drawing. The book employs a highly visual design with numerous illustrations and contemporary drawings that connect theory with practice. 
Observational Drawing has been written for anyone interested in the essential role of drawing in the visual arts. The book provides useful insight for beginning students and practicing professionals alike. Drawing from observation is a vital skill for any creative field, including fine art, graphic design, advertising, illustration, animation, and interior design. 
Observational Drawing is an essential addition to any art and design library. 
TABLE OF CONTENTS 
Chapter 1 – Drawing Chapter 2 – Media Chapter 3 – Mechanics Chapter 4 – Mindset Chapter 5 – Gesture Chapter 6 – Line Chapter 7 – Contour Chapter 8 – Sighting Chapter 9 – Geometrics Chapter 10 – Value Chapter 11 – Space Chapter 12 – Motif

Observational Drawing

Podlesnik, Joseph

Drawing

Perspective Drawing is a definitive handbook covering all the major concepts of linear perspective. Written in a straightforward style, this textbook provides clear explanations of one-point, two-point, and three-point perspective drawing, and explores the perspective grid, shadows, reflections, plans and elevations, and fisheye and panoramic views. The book employs a highly visual design, with step-by-step illustrations and contemporary examples that connect theory with practice.Perspective Drawing is intended for both the beginning student and the skilled practitioner. Presented in a compact format, this text covers introductory topics and more advanced techniques. The foundational skills of linear perspective are relevant to any creative field, including fine art, graphic design, advertising, illustration, animation, and interior design.Perspective Drawing is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Linear Perspective  Chapter 2 - Tools & Techniques  Chapter 3 - One-Point Perspective  Chapter 4 - Two-Point Perspective  Chapter 5 - Three-Point Perspective  Chapter 6 - Non-Rectangular Forms  Chapter 7 - Proportion & Scaling  Chapter 8 - The Cone of Vision  Chapter 9 - Grids, Squares & Cubes  Chapter 10 - Plans & Elevations  Chapter 11 - Dynamic Planes  Chapter 12 - Combining Perspectives  Chapter 13 - Cast Shadows  Chapter 14 - Reflections  Chapter 15 - Multi-Point Perspective Chapter 16 - Shade & Texture

Perspective Drawing

Haley, Sarah

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Books by Tempe Digital

See the best price to sell, buy or rent books by the Tempe Digital publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Foundations of Color

Foundations of Design (2nd Edition)

Observational Drawing

Perspective Drawing