The fields of Information Theory, Coding and Cryptography are ever expanding, and the last six years have seen a spurt of new ideas germinate, mature and get absorbed in industrial standards and applications. Many of these new concepts* have been included in the second edition, which will enable students graduating from engineering colleges and currently practicing engineers to learn these topics quickly and efficiently

Information Theory, Coding and Crytography: 2/e

Computers & Technology

Bose, Prof Ranjan

Computer Science

Tata McGraw-Hill Education Private Limited

Indian Polity is a highly acclaimed and indispensable manual for civil service aspirants, academicians, researchers and those with an abiding interest in understanding the features and trends of the Indian political system. This revised and updated edition has been compiled and presented in a highly readable format. Table of Contents: Part I Constitutional Framework 1. Historical Background 2. Making of the Constitution 3. Salient Features of the Constitution 4. Preamble of the Constitution 5. Union and Its Territory 6. Citizenship 7. Fundamental Rights 8. Directive Principles of State Policy 9. Fundamental Duties 10. Amendment of the Constitution Part II - System of Government 11. Parliamentary System 12. Federal System 13. Centre- State Relations 14. Inter-State Relations 15. Emergency Provisions 16. Special Status of Jammu &amp; Kashmir 17. Special Provision for Some States Part III Central Government 18. President 19. Vice-President 20. Prime Minister 21. Central Council of Ministers 22. Parliament 23. Supreme Court Part IV State Government 24. Governor 25. Chief Minister 26. State Council of Ministers 27. State Legislature 28. High Court 29. Subordinate Courts Part V Local Government 30. Panchyati Raj 31. Urban Local Governments Part VI Union Territories and Special Areas 32. Union Territories 33. Scheduled and Tribal Areas Part VII Constitutional Bodies 34. Electrion Commission 35. Union Public Service Commission 36. State Public Service Commission 37. Finance Commission

Indian Polity for Civil Services Examinations

M. LAXMIKANTH

This book presents both theoretical foundations of AI and an indication of the ways that current techniques can be used in application programs. With the revision, most of the content has been preserved as it is, and an effort has been put in on adding new topics that are in sync with the recent developments in this field.

Artificial Intelligence (SIE): 3/e

Rich, Dr. Elaine

Based on the problems and solutions approach, this book on Linear Integrated Circuits is meant for the undergraduate students of Electrical and Electronics Engineering. Apt coverage of theory with special emphasis on the linear applications, numerous solved examples, objective type questions and theoretical review questions along with answers makes this a student friendly book.

Linear Integrated Circuits (Sigma Series): 1/e

Science & Math

Bali, Mr. S.P.

Technology

Computer System Organization gives an integrated approach to hardware, software and processor design, which takes an account of commercial processors (e.g. Intel Pentium) through case studies. Discussions on essentials of computer system and software development are unique to this book.

Computer System Organization: 1/e

Jotwani, Prof Naresh

This book on Object Oriented Programming with JAVA provides coverage of both basic and advanced concepts in Java Programming (Refer to Fig: 1 below) thereby catering to the requirements of the different levels of users in the market. It helps in building object oriented concepts as well as programming oriented approach to the subject which is not present in any of the available competition titles (Refer to Fig: 2 below). Easy &amp; concise explanations for the subject related concepts like Inheritance, JDBC, etc. supported with programming examples provides better understanding of the subject. The text is enriched with numerous programming exercises and projects which will enable the readers to enhance and implement their programming skills. This book is targeted primarily at Undergraduate &amp; Graduate students of CS &amp; Engineering &amp; IT Engineering and other Engineering branches.

Object Oriented Programming with Java: Essentials and Applications

Buyya, Dr. Rajkumar

Programming

Designed for an undergraduate course on microwave engineering, this book thoroughly covers the basic principles, analysis, design and measurement techniques in Microwave Engineering. Simple explanations, large number of solved problems and comprehensive coverage makes this book student friendly

Microwave Engineering: 2/e

Das, Prof Annapurna

"…For Indian investors especially, the book is a must read!" Hersh Shefrin Author of Beyond Greed and Fear   "…Extremely informative…complete  in the coverage of all areas of investor behavior and behavioral trends…" Y. M. Deosthalee  CFO, Larsen & Toubro Ltd.   "…Provides the reader with the much needed framework to help him carve his way to wealth by investing intelligently." Harsh C. Mariwala Chairman & MD, Marico Ltd.   "…A timely book offering a pragmatic way of understanding market behaviour and enabling better investment decisions." Ashok M. Advani Chairman & MD, Blue Star Ltd.   "…Parag Parikh has taken the best of the recent research in behavioral finance and has successfully applied its models to the Indian stock markets." Sanjay Bakshi Visiting Professor, MDI, Gurgaon   "…A guide on how to retain your cool in the times of meltdown…" Bachi Karkaria, Consulting Editor, The Times of India   "When others are greedy be fearful and when others are fearful be greedy"-- ill-timed  bouts of greed and fear among investors make stock markets volatile. Rational and successful investing is all about restraining and channelizing these emotions and understanding behavioral finance, not market sentiments, crowd behavior or company performances.    At a time when market upheavals are eroding investors' confidence, dooming life's earnings and corporate fortunes, and whipping up mass hysteria—Value Investing and Behavioral Finance comes as an antidote to investor anxiety and a guide to sane and safe investment decisions. Using investing trends in Indian capital markets over the last three decades, it shows how collective behavioral biases affect investment decisions, returns and market vagaries. As a corrective, it spells out long-term value and contrarian investing strategies based on the principles of behavioral finance.   Further, it advises on how to spot investment opportunities and pitfalls in commodity stocks, growth stocks, PSUs, IPOs, sectors and index stocks. It also alerts the reader to a 'bubble' or crisis situation, and ways to identify and insure against it.   Value Investing and Behavioral Finance, a timely offering from a seasoned investment strategist, is a must read for stock brokers, bankers, lay investors, portfolio managers, fund managers, and students of finance.

Value Investing and Behavioral Finance: Insights into Indian Stock Market Realities

Business & Money

Parikh, Mr. Parag

Finance

Fracture Mechanics is an essential tool to evaluate whether a component is likely to fail or not. This book has been written in a simple and step-wise manner to help readers familiarize with the basic and advanced topics. Elements of Fracture Mechanics comprehensively covers: stress intensity factor - energy release rate - J-Integral - experimental techniques - fatigue failure - environment-assisted fracture - FEA of cracks - mixed mode fracture and - non-destructive test methods. Additionally it has over 185 illustrations to further reinforce and simplify the learning process. With this coverage, the book will be useful to professionals and students of engineering.

Elements of Fracture Mechanics

Engineering & Transportation

Kumar, Prof Prashant

Engineering

. . . An important value addition to the body of knowledge in global brand creation . . . N. R. Narayana Murthy Chairman and Chief Mentor, Infosys "Highly readable . . . provides great insights into how a brand image can be created-or destroyed-in the global village . . . " K. V. Kamath Chairman, ICICI Bank " . . . Provides a fresh and valuable framework for how to make very little marketing money go a really long way . . . " Rama Bijapurkar Strategic Marketing Consultant and author of We Are Like That Only " . . . A timely, insightful provocative guide to marketers who want to succeed in today's flat world . . . " President and CEO, ITSMA (IT Services Marketing Association) "A must read for business heads and marketers alike . . . " Amitava Chattopadhyay The L'Oreal Chaired Professor of Marketing Innovation and Creativity, INSEAD "An insightful guide through the rapidly changing terrain of marketing . . . " Mukul Pandya Executive Director/Editor-in-chief, Knowledge@Wharton, Wharton School "Easy flow and intellectual rigor . . . makes the reading enjoyable and creative." Prof. Prashant Salwan Chairman, Strategic Management Area and CIMER, IIM Indore As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products and services from anywhere on the map irrespective of size, scale and location. Traditional resources (time and money) and marketing tools (advertising and PR) are losing their advantage to new techniques like social networking, individual targeting and ecosystem marketing. Hence, freed from geographical, financial and demographic limitations, upstart companies can sell their wares and build their brands, outsmarting the giants. Designed to arm such Davids against Goliaths, No Money Marketing shows how an emerging brand can spot and tap into its marketing ecosystem of all stakeholders, and compete successfully with est

No Money Marketing: From Upstart to Big Brand on a Frugal Budget

Paul, Jessie

Marketing & Sales

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