'42 Rules of Cold Calling Executives' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.
Reading this book will deliver the following benefits:
<ul>
<li>An understanding of the dynamics of a cold call and how you can manage those to get results.</li>
<li>A refined vision of the objectives of cold calling and how to get results that realize long term benefits.</li>
<li>Identification and practical use of methods and resources that achieve unbounded success in the cold calling process.</li>
<li>Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts.</li>
</ul>If you are part of sales management looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you. In it, you will learn and explore:<ul>
<li>Easy to implement methods to improve performance</li>
<li>Real life examples of what works</li>
<li>Techniques for immediately making cold calling easier</li>
<li>Ways to deliver consistent results</li>
<li>How to get out of a production slump</li>
</ul>

42 Rules of Cold Calling Executives: A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation

Business & Money

Vanella, Mari Anne

Marketing & Sales

Super Star Press

Written by an experienced educator, '42 Rules for Elementary School Teachers' is a collection of personal and practical professional advice on how to thrive as an elementary school teacher. These guiding best practices promote clear connections to successfully creating a learning community that supports students while keeping teachers sane and successful. Here are the rules that will help teachers rule the school. Whether it's your first year teaching, your last, or somewhere in between, 42 Rules for Elementary School Teachers will give you easy to implement strategies for being an outstanding and effective educator.  Susan Guerrero shares the rules she has learned and lived in over twenty years in education. Her experiences as an educator are varied and diverse giving her a full understanding of the personal and professional challenges teachers face. As a supporter of teachers Susan brings the insights she has gained from being both inside and outside the classroom.  '42 Rules for Elementary School Teachers' is for any teacher who wants to stay connected to the joy of teaching or who wants to learn: What you need do to be successful before students ever enter the classroom Why we need to ask important questions What PREP really is and how it will help you reach every student Why you can relax and still be phenomenal

42 Rules for Elementary School Teachers: Real-life lessons and practical advice on how to thrive in todays classroom

Education & Teaching

Guerrero, Susan

Schools & Teaching

'42 Rules of Employee Engagement' takes a practical, straightforward and fun look at what it takes to build community, commitment and a culture of engagement in the business world today. The book highlights common behaviors that lead to 'disengagement' in teams and offers useful, non-nonsense ideas for doing things differently. Susan Stamm will inspire and challenge you to create a unique workspace with your team that attracts and inspires high performance, commitment and authentic work relationships. This book is loaded with practical advice and actions you can take away to begin building an engaged team. 
 "Get '42 Rules of Employee Engagement,' read it, and soak up the wisdom of this wonderful woman Susan Stamm. Invest time to reflect on what she says or, better yet, start a book group to go through it together. You'll be a better a leader and person for doing it." Michael Lee Stallard, Primary Author 'Fired Up or Burned Out: How to Reignite Your Team's Passion, Creativity and Productivity' 
 "Susan Stamm is a talented and engaging writer who offers personal experiences and business examples told in engaging stories and transforms them into 42 insightful action rules to encourage robust employee engagement actions." David Zinger, Founder, The Employee Engagement Network

42 Rules of Employee Engagement: A straightforward and fun look at what it takes to build a culture of engagement in business

Stamm, Susan

Management & Leadership

Dynamic, timely and multifaceted, Dr. ArLyne Diamond is unlike any typical one perspective consultants. A noted public speaker and author, she is an internationally recognized expert on organizational effectiveness, international business, communication, conflict management, leadership, management, teams and professional development.  In this latest book, Dr. Diamond draws on her extensive background in global business, marketing management, and business ownership to bring real-world expertise and advice to a changing global workplace. She focuses on current business trends, the future of working in a fast-paced global environment and offers many suggestions for dealing with the changes, chaos, and challenges of today and tomorrow's workplace.  An easy read, with lots of stories from her life and practice, the author paints a clear picture that shows readers how to get the best out of themselves and others (her tag line) in the face of today's unique challenges.  This is an excellent tutorial for leaders, managers, and those on the fast track for success. Leaders, managers and teams of today and tomorrow are faced with the necessity of working with people all over the globe, often never having the opportunity to meet face-to-face. Dr. Diamond offers leaders a roadmap for understanding and managing a globally dispersed workforce. She offers sage advice on how to navigate the challenges of current educational offerings and how to maximize them for career development in this broad and ever-changing competitive global environment.  As a noted public speaker and author, her work has appeared on radio, television YouTube and Facebook and includes numerous articles and columns, including a regular column in Outsourcing Magazine. She has published three prior books: Training Your Board of Directors, The Please and Thank You of Fund-Raising, and Conflict in the Workplace Causes and Cures.  Dr. Diamond has an M.B.A in Business Administration and Organization Development and a Ph.D in Clinical Psychology, both of which give her a unique view of business management from the individual contributor to the board room. She opened her consulting firm, Diamond and Associates in 1981. She works with education, law enforcement as well as global corporations of all sizes.

Leading and Managing a Global Workforce: Navigating Workplace Challenges and Change Today and in the Future

Diamond, Arlyne

International

Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. '42 Rules for Growing Enterprise Revenue' is based on two concepts: 
<ul>
<li>No effective effort to grow a company is ever contained within a single function </li>
<li>There is no silver bullet -- you have to keep trying new things and making bets </li>
</ul> So, this isn't a marketing or sales book; it doesn't focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman's observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders. The rules cover a broad spectrum of concepts, including: 
<ul>
<li>Laying the foundation for growth </li>
<li>New market entry </li>
<li>Sales enablement </li>
<li>Solutions </li>
<li>Industry specialization </li>
<li>Demonstrating value Some rules are reminders of the things you know you "should do" but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you'll want to avoid. All are practical, concise, and actionable.
</li>
</ul>

42 Rules for Growing Enterprise Revenue: Practical Strategies to Matter More and Sell More in B2B Markets

Lilia Shirman

This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others' successes with books. 
 The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message. 
 If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success.

42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership

Mitchell Levy

Industries

Whether you are a 5-person team or a 50,000 person company some of the same rules for successful collaboration apply. The more you share what you know the more it is worth; understanding a person's local context is more critical to successful collaboration than any technology you may use. Based on years of research, an encyclopedic knowledge of collaborative technologies, and a realization that collaboration is hard to do successfully, Mr. Coleman provides a holistic view on collaboration. Through a variety of contributions from his social networks, others have contributed their best rules for collaboration based on their experience. The holistic approach (People, Process and Technology) is the organizing principle for the book and each rule can be found in the appropriate section. Managers, CEOs, Venture Capitalists, or anyone that has to work with other people at a distance every day can get great benefit from this book.  Readers of this book will walk away with a much better idea how to be successful in their interactions with others via the computer. It will help people who are on teams separated geographically, as well as managers and executives. The book filled with high-tech nuggets of wisdom for programmers and IT professionals. But it also has practical rules that apply to anyone who works with others.

42 Rules for Successful Collaboration: A Practical Approach to Working with People, Processes and Technology

Coleman, David

Business Culture

You just heard the words no dog owner ever wants to hear ... your dog has cancer. Suddenly you are faced with making a frenzy of life and death decisions for your beloved friend, while fighting back the tears. Should I do chemo? What about holistic medicine? What about surgery? Do I change his diet? Organic or medicinal? Should I euthanize? 
 Experts predict that half of all dogs will get some type of cancer in their lifetimes with 80 percent of dogs over the age of 10 dying from the disease. The grim statistics go on and on. But the good news is that for every dog that passes away, there are thousands of stories of survival yet to be told. 
 "42 Rules to Fight Dog Cancer" is a compilation of real stories, told by real people about their successful battle against dog cancer. The book is rooted in the thought that through the collective knowledge of dog owners everywhere, we will be closer to eradicating this disease. Filled with concrete tips that you can start using immediately, 100% of the author's proceeds will be donated to dog-related causes. 
 Aimee Quemuel is an avid animal advocate and founder of FightDogCancer.com, a community driven information source and social network. FightDogCancer.com not only creates a community where dog owners can share tips and advice, post pictures and simply just vent about the journey, but also leverages the power of information to raise money for dog cancer charities.

42 Rules to Fight Dog Cancer: Real Stories and Practical Approaches to Dealing with Dog Cancer

Health, Fitness & Dieting

Quemuel, Aimee

Diseases & Physical Ailments

We all sell everyday. Sales professionals consciously look for ways to hone their skills. Some of you may not be aware that the disciplines and fundamentals of sales can impact your own personal effectiveness. Whether your are a professional enterprise salesperson, CEO, consultant, venture capitalist, engineer, teacher, student or aspiring up-and-comer, you should know the language and tools of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules of successful salesmanship. These rules apply to all selling efforts, from high-tech enterprise sales to the non-technology sales. 
 In '42 Rules to Increase Sales Effectiveness,' you will learn: 
<li>What makes a successful sales person </li>
<li>How to differentiate your style from the other folks out there </li>
<li>When to talk and when to "shut up and listen" Sales isn't rocket science, but it is often over-engineered. The "old school" is out; new school is in, but with a twist. There are key sales fundamentals (42 to be exact) that never go out of style. 42 Rules to Increase Sales Effectiveness takes these fundamental rules and upgrades and adjusts them for today's business environment, so you can increase your overall sales effectiveness. If you're a sales pro, use this book as a handbook to reset on the key best-practices in the new day. If you're a not, but you manage a sales team, interact with, buy from, live with, or simply recognize your need to enhance personal "sales" effectiveness, you too can benefit from rules that will help you better understand what all the fuss is all about. Enjoy it. It's a quick read which nets out 42 key nuggets and practical application of this fascinating activity called sales.
</li>

42 Rules to Increase Sales Effectiveness: A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills

Griego, Michael

42 Rules for Your New Leadership Role: The Manual They Didn't Hand You When You Made VP, Director, or Manager

Pam Fox Rollin Laura Lowell

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