Internet Marketing Essentials is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook features 13 chapters of content that teach you the principles of search engine marketing, PPC, search engine optimization, mobile marketing, social media marketing, landing page optimization, and much more! The internet marketing textbook is written by a Ph.D. from Wharton and a leading internet marketing agency owner.

A Comprehensive Digital Marketing eBook

Computers & Technology

Jeff Larson

Stuart Draper

Business Technology

Stukent, Incorporated

Printed access code that will give you access to Social Media Marketing: Principles and Strategies by Andrew Stephen , Ph.D. and Yakov Bart , Ph.D. via stukent.com.

Social Media Marketing: Principles and Strategies

Education & Teaching

Stephen, Andrew

Bart, Yakov

Schools & Teaching

From the Author 
We're updating twice a year. So the content stays fresh. We welcome your suggestions and improvements, too. Let us know how you like it, and you can tell our publisher, too. 
 About the Author 
Dr. Mary Beth McCabe coordinated the project over several years, as she taught a course that did not have a current textbook in the topic. \nMichael Becker, Paul Berney and Michael Hanley are co-authors. Between the four of us, we have about 70 years, give or take, in the area of Mobile Marketing. Becker wrote the Dummies book, back in 2008.\nFaculty can have free access via Stukent, Inc. \nYou can purchase by chapter or the entire book, along with case studies, teaching guidelines and a complete PPT for each chapter.

Mobile Marketing Essentials

Becker, Michael

Berney, Paul

Hanley, Michael

McCabe, Mary Beth

Digital Marketing Essentials is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook features 11 chapters of content that teach you the principles of search engine marketing, PPC, search engine optimization, mobile marketing, social media marketing, landing page optimization, and much more! The internet marketing textbook is written by a Ph.D. from Wharton and a leading internet marketing agency owner.

Digital Marketing Essentials: A Comprehensive Digital Marketing Textbook

Larson, Jeff

Draper, Stuart

In this digital textbook, students will learn marketing strategies on Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and Youtube. This application-based textbook is the best resource to prep your students for the workforce.

Essentials of Social Media Marketing

Charello, Michelle

Advertising

Stukent

Ed, Russell

Brian Sheehan

Digital Marketing Essentials Textbook And Mimic Social Simulation

Business Analytics

Brennan Davis

Marketing Analytics Bundle

Business Analytics Bundle

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