Now more than ever, corporations big and small face economic and market uncertainty created by inconsistent government economic and financial policy, unknown and unexpected competitors, rapid technological changes, and more. How do you plan for the future without knowing what the market environment will be or what changes government policies and regulation will cause? How do you craft a strategy to position yourself for a competition you know will emerge, but about which little is known or even knowable for some time? How do you prepare for the upheaval that technological changes – particularly new web business models – will cause among both markets and competitors? In the absence of vision and feedback, how do you lead? Mastering Uncertainty answers those questions and more, preparing you for the task ahead, facing the uncertainty and learning how to master it.

Mastering Uncertainty: The 3 Strategies You Need To Know

Business & Money

Bickel PhD, Keith

Management & Leadership

Strategy Press

<p>Account management is an ephemeral pursuit, not easily characterized by a precise skill set or checklist of responsibilities. Perhaps this is why so little has been written on account service, and why there are few sources account people can turn to if they want to refresh, refine, or confirm what they know. </p>
<p>"Brain Surgery for Suits" fills this need. It is indispensable for the veteran account person, for anyone new to or considering a career in account management, or anyone in between. With 56 ideas organized in ten fast-reading chapters, "Brain Surgery" outlines how to build better client relationships, work smarter with colleagues, develop more precise strategy briefs, make more effective presentations, run more productive meetings, and generally transform yourself from a capable account person into a superb one.</p>

Brain Surgery for Suits: 56 Things Every Account Person Should Know

Robert, Solomon

Marketing & Sales

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