Systemise the 'Little Things' in your business and deliver an incredible experience about which customers will rave! How Dr Paddi Lund focused on the 'Critical Non-Essentials' in his business and created one of the most talked about professional service business in the world.
 Imagine your customers describing your business in glowing terms to their friends and never questioning your quality. This service conept will change your perception of the customer experience. 
 Introducing the Critical Non-Essentials
 In Paddi's business the little things make all the difference. The finer details of dentistry really don t have much impact on customers Paddi could do his dentistry a variety of ways and most people wouldn t really know what quality of care they ve had.
 And yet Paddi s customers do have the perception that the quality of dentistry is high, extremely high. 
 Why? Well that's because, * The tea is served impeccably, * Their names and their photographs are actually on the door of their personal lounges. * They re greeted by name by their own Care Nurse when they ring the doorbell. 
 Because these and a myriad of other little things are all done with great care and consideration like, 
 The Dental Buns, The cappuccino machine, The fresh flowers, and The array of dried fruits and nuts.
 How Do Customers Perceive Your Quality?
 When you begin to understand what customers remember about your business, you will realise that it s rarely associated with the core part of what you do.
 This book is about two parts of business. Both areas are in-essentials in that they are outside the core part of what you do. They are parts of business that are not strictly necessary in order for you to operate.
 However, in spite of being usually seen as Inessentials, both these parts of business are highly critical to success. 
 Paddi s insights in this aspect of commerce will give you a whole new way of making your business magical, which is why Paddi calls them the Critical Non-Essentials.
 The CNe's and Paddi's Favourite: Super CNe's 
 Paddi's Critical Non-Essentials are the little things in business that are so important in determining how clients judge your product even though they have very little to do with the product itself.
 Paddi's Super-CNe s are again seemingly inessential, but when taken to the extreme they inject a zing into your business the Wow! Factor. The Super-CNe s give people an incredible story to tell their friends, and that will give you an enormous amount of free advertising.
 How did Paddi discover these principles? And how do they work in other businesses? You will find out in this deligtful little tale.

The Absolutely Critical Non-Essentials

Dr. Paddi Lund

Solutions Press Business Publishing

Create a system for referrals ... and harness the power of your own Customer Sales Force! How Dr Paddi Lund made a By Invitation Only practice and thrived - A class customers on tap with no marketing or advertising and a locked front door.
 Create a System for Nurturing Referrals
 Imagine if you had a business where you didn t have to do any advertising or marketing. Imagine if your current customers were so excited about your business that they brought you all the new customers that you could handle right to your door? 
 And not just everyday run-of-the-mill customers, either. Just suppose your business had an unlimited supply of your best dream customers, the ones who love what you do, never complain and are happy to pay your prices? 
 As amazing as it sounds, Dr Paddi Lund has developed just such a business, and he has done it by creating a simple system that works the same way, over and over again, every single time ... with little effort from him or his team.
 It took many years and a great deal of attention to bring the system to what it is now, but Paddi will tell you it was well worth it. Now you can benefit from his hard work and insight.
 Secrets of a By Invitation Only Business
 This book will give you all the principles, steps and practical examples that you will need to create a simple yet powerful referral system ... harnessing the marketing strength of your very own Customer Sales Force!
 You may not want to go as far as Paddi has in accepting clients only by invitation, but you can still utilise the power of Paddi s system and modify it to work alongside more conventional strategies for attracting customers.
 From selecting your ideal customers, to asking them for the referral, making it easy for them to tell your story, and rewarding them when they do (so that the referrals keep coming). Read how Paddi created one of the most unusual and successful referral-only businesses in the world.

Mobilising Your Customer Sales Force

Business & Money

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Books by Solutions Press Business Publishing

See the best price to sell, buy or rent books by the Solutions Press Business Publishing publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Absolutely Critical Non-Essentials

Mobilising Your Customer Sales Force