<p>The rise of iphones, smartphones and tablets has changed the world. At the center of this are apple and google, two companies whose philosophies, leaders and commercial acumen have steam rolled the competition. In the age of the android and the ipad, these corporations are locked in the feud of a generation, a battle that will play out not just in the marketplace but in the courts and on screens around the world. Fred vogelstein has reported on this rivalry for more than decade and has rare access to the offices and boardrooms where company dogma translates into ruthless business, behind outsize personalities like steve jobs and eric schmidt and inside the deals, transactions, lawsuits and allegations that mold the way we use the internet and communicate with one another. Apple and google are brazenly poaching each other's employees. They bid up the price of each other's acquisitions for spite and they forge alliances with major players like facebook and microsoft in pursuit of market</p>

Dogfight: How Apple and Google Went to War and Started a Revolution [Paperback] [Nov 25, 2013] Fred Vogelstein

Fred Vogelstein

Random Business/ Random House India

Leaders fail sometimes. Maybe that is what makes them great leaders at some point. They have it in them to fail, acknowledge the failure and move on from there to achieve success and more. Shweta Punj, the associate editor at Business Today explores the failure stories of leaders and how they emerged winners from them in her debut book, Why I Failed: Lessons from Leaders. The book looks at sixteen leaders from various fields and brings out their lessons to readers. Their stories are personal and full of life changing decisions. For instance, how Subhash Ghai stuck to his guns despite every failure and made it big because of his perseverance. There are many such in this book. What works for the book is the simplicity of language. The book reaches out to a wider audience mainly because of the leaders featured in it. Shweta has covered almost every profession from film-making to fashion and thats what sets this book apart from any other book of the same type. At the end of every leaders story, there is a quick recap on Why I Failed and the advice from him or her. This is what truly defines the book as inspirational and yet not sentimental.

Why I Failed

Shweta Punj

Health, Fitness & Dieting

The Search that Seeks You

Sangamithra Amudha

Supermarketwala, damodar mall's intriguing and revelatory debut book, answers these questions and much more. Damodar, in supermarketwala, provides the very basics for the growth of modern retail and consumerism in india, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that india will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a sunday represents global cuisines. Do you know how it is possible? where do big corporates and mnc retailers fumble, and what helps simple dmart get its model right? what is ching's sercret that is not knorr's, maggi's, or yippie's?

Supermarketwala: Secrets to Winning Consumer India

Damodar Mall

In this collection of stories, Meghna Pant offers readers a glimpse into the complex realm of the human psyche. In one story, a close friend undertakes a labour of love for a childless woman. In another, a woman discovers the uncomfortable truth behind her marriage. A young slum-girl hopes to speak out to the world in words valuable enough to be rendered into English, and an American tourist loses his bag, and destiny intervenes. These stories are imbued with an Indian tone, they are compelling and offer readers a rare and unique coverage of the human mentality

Happy Birthday! And Other Stories

Meghna Pant

The big connect: politics in the age of social media by the renowned indian journalist shaili chopra is an attempt to throw light on the increasing use of social media platforms to discuss politics. According to the author, political parties are utilising social media like facebook and twitter to promote their ideologies. Through the big connect: politics in the age of social media, she points out that election campaigns and propaganda have now been shifted to cyberspace. By listing out various facts and figures, she says that while such campaigns cannot be directly translated into a vote, the influence of social media cannot be denied. The book is a result of the author's extensive research on the latest social media trends and patterns. Shaili has also ensured that the book targets the youth of the country, who forms the major proportion of social media users. The book can be regarded as an unbiased account and analysis, of the influence of social networking in indian politics. The comparative study of obama's election campaign of 2008 and 2012 has also been included in the book, making it an authentic account to explain the affiliation between social media and politics. The book was published in 2014 by random house india, and is available as paperback. Key features: the book was widely discussed by both media and public alike, hugely owing to its impartial analytical pattern. A large number of facts and figures are also included in the book to prove the author's point.

Big Connect, The: Politics In The Age Of Social Media

Shaili Chopra

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