In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this framework works in practice.

Retail Revolution: Will Your Brick & Mortar Store Survive?

Business & Money

Greenberg, Daniel

Álvarez, José

Lal, Rajiv

Industries

Rajiv Lal

Will ecommerce destroy retail as we know it or is it just a speed bump for retailers? In Retail Revolution the authors take a comprehensive, deep dive into several retail segments in order to develop a more nuanced approach to understanding the significant changes occurring in retail. The authors also lay out several strategies that retailers can use to guide their actions as they attempt to survive the grinding downward spiral being created by ecommerce.

Retail Revolution: Will Your Brick-and-Mortar Store Survive?

GREENBERG,DAN

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Books by Rajiv Lal