This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.

Customer Relationship Management: Making Hard Decisions with Soft Numbers

Business & Money

Anton, Jon

Management & Leadership

Purdue Univ Pr

The Quixotic Vision of Sinclair Lewis

Literature & Fiction

Light, Martin

Humor & Satire

Rothenberg's work in the first analytical, full, length study of the army of Francis Joseph throughout its history from 1815-1918.

The Army of Francis Joseph

History

Rothenberg, Gunther E.

Europe

John Bale: Mythmaker for the English Reformation

Leslie P. Fairfield

Religion & Spirituality

The Social Physics of Adam Smith

Foley, Vernard

Provides selections from Twain's newspaper articles, letters to editors, interviews, sketches, and essays

Mark Twain Speaks for Himself

Biographies & Memoirs

T.S. Eliot: The Critic As Philosopher

Freed, Lewis

Arts & Literature

Black-White Contact in Schools: Its Social and Academic Effects

Education & Teaching

Patchen, Martin

Schools & Teaching

"... a needed reference of high quality". -- American Scientist

Methods in Fruit Breeding

Science & Math

Janick, Jules

Moore, James N.

Technology

Black White Contact in Schools: Its Social and Academic Effects

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