Right wing groups spend millions of dollars on message framing and then send poll-tested advice to their candidates, interest groups and activists who persistently repeat that language, e.g., activist judges, class warfare, death panels, death tax, job creators, personal injury lawyer, tax relief, union boss and values voter. 
Progressive message framing advice is rarely that specific. Until now! 
Voicing Our Values offers research-based language that addresses a wide range of domestic issues from economic fairness, taxes and budget deficits to health care, education and the environment. And it doesn't shy away from hot-button issues like abortion, same-sex marriage, immigration, gun control, tort reform and voter ID. Throughout the book, suggested language is highlighted inside boxes to demonstrate exactly what progressives should and should not say. 
Although it is written for progressive state and local candidates, Voicing Our Values is also an excellent guidebook for grassroots activists who want to learn how to connect with voters.

Voicing Our Values: A message guide for candidates

Bernie Horn

Gloria Totten

Progressive Majority Action Fund

This is the expanded and updated Second Edition of Voicing Our Values, an acclaimed book on message framing for progressive candidates, officeholders and activists. Voicing Our Values offers research-based language that addresses a wide range of domestic issues from economic fairness, taxes and budget deficits to health care, education and the environment. And it doesn't shy away from hot-button issues like reproductive health, marriage equality, immigrants' rights, gun violence and voter ID. Throughout the book, suggested language is highlighted inside boxes to demonstrate exactly what progressives should and should not say.

Voicing Our Values: A message guide for candidates and lawmakers

See the best price to sell, buy or rent books by the Progressive Majority Action Fund publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Progressive Majority Action Fund

See the best price to sell, buy or rent books by the Progressive Majority Action Fund publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Voicing Our Values: A message guide for candidates

Voicing Our Values: A message guide for candidates and lawmakers