The publication of Jay W. Forrester’s Urban Dynamics in 1969 introduced a new perspective on analyzing urban problems. The book attracted attention worldwide and stirred a great deal of controversy and debate. Introduction to Urban Dynamics provides a step-by-step approach to understanding both the key elements of the system dynamics modeling methodology, and the ideas and concepts introduced in Urban Dynamics. It explains the complexity of the urban system by examining simpler urban subsystems one at a time. The book contains eleven urban models. Each model is slightly more complex and realistic than the one before it. For example, Chapter 1 describes a simple model of unlimited economic expansion. Chapter 2 modifies that model to portray growth within a fixed land area, such as a central-city area. Each chapter illustrates some principle of urban behavior, and discusses the model in terms of real events and policy issues. The book shows how the three major concepts of urban dynamic

Introduction to Urban Dynamics

Arts & Photography

Alan Graham

Alfeld, Louis Edward

Architecture

Productivity Pr

Around the world, hundreds of thousands of supervisors and leaders provide coaching, supervision and leadership to staff every day of the year, yet the majority of supervisors have never attended formal training about how to be an effective supervisor and leader. The majority of supervisors do not refresh their skills, knowledge and capabilities to remain up to date or evaluate their supervisory practice regularly. Supervision is fundamental to ensure that employees meet the requirements of their role, feel supported and valued, and engage in ongoing growth and development. When supervision is effective, it reduces stress, fatigue and burnout. Supervision ensures that employees reflect on their work to maintain high performance and it supports well-being as a professional. This latest book is an essential guide for experienced supervisors and leaders. It is a comprehensive book demonstrating how to provide effective supervision and leadership in the modern workplace. It assists leaders to understand the industrial and ethical context in which supervision is provided, how to evaluate the effectiveness of supervision, and shows supervisors and leaders the specific capabilities that are necessary to be a quality leader and supervisor. This book is a must-read for any supervisor or leader who wants to provide effective supervision and leadership. Each chapter provides valuable information and the latest research on supervision with reflective questions to guide supervisors in their thinking and learning about supervision.

Successful Supervision and Leadership

Business & Money

Harris, Tracey

Economics

Business-to-Business Marketing

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africais a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. 
The Authors 
Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

Adeola, Ogechi

Owusu, Richard

Oguji, Nnamdi

Hinson, Robert

Industries

Artificial Intelligence

The rediscovery of the potential of artificial intelligence (AI) to improve healthcare delivery and patient outcomes has led to an increasing application of AI techniques such as deep learning, computer vision, natural language processing, and robotics in the healthcare domain. Many governments and health authorities have prioritized the application of AI in the delivery of healthcare. Also, technological giants and leading universities have established teams dedicated to the application of AI in medicine. These trends will mean an expanded role for AI in the provision of healthcare. Yet, there is an incomplete understanding of what AI is and its potential for use in healthcare. This book discusses the different types of AI applicable to healthcare and their application in medicine, population health, genomics, healthcare administration, and delivery. 
Readers, especially healthcare professionals and managers, will find the book useful to understand the different types of AI and how they are relevant to healthcare delivery. The book provides examples of AI being applied in medicine, population health, genomics, healthcare administration, and delivery and how they can commence applying AI in their health services. Researchers and technology professionals will also find the book useful to note current trends in the application of AI in healthcare and initiate their own projects to enable the application of AI in healthcare/medical domains.

Reddy, Sandeep

Reference

When project managers are faced with budget cuts and fewer resources, waste elimination becomes a priority in maintaining effectiveness. This does not mean shortening or abandoning traditional project cycles. In fact, fast results on critical assignments can only be completed with strong plans and a detailed work breakdown structure. The connections, or lack thereof, are what strongly impact performance and quality. 
Lean and Agile, as covered in this book, are meant to enhance traditional project management, not replace the science. A strong foundation in traditional project management is necessary to appreciate the benefits of adopting Lean and Agile. 
Lean and Agile Project Management: How to Make Any Project Better, Faster, and More Cost Effective defines the wastes and issues found in project management and demonstrates how they can be addressed by engaging Lean thinking and Agile techniques. This book also: 
• Shows how to apply Lean principles to project management (PM) 
• Teaches the application of simple Six Sigma metrics in PM 
• Discusses the adoption of Agile techniques in PM in order to stay on task and remain flexible 
• Helps readers discover the theoretical synergies between popular PM programs 
• Promotes an understanding of how Lean people skills can help a person become a better leader and manager 
Since the publication of the first edition of this book, the bodies of knowledge have all been systematically updated. In addition, through conducting peer groups and detailed workshops, the Author has simplified many of the basics, and they are now much easier to understand. Essentially, the Author believes traditional project management can benefit from adding Lean and Agile, but she has simplified the model for greater efficiency.

Lean and Agile Project Management

Vanzant Stern, Terra

It's All Analytics! The Foundations of AI, Big Data and Data Science Landscape for Professionals in Healthcare, Business, and Government (978-0-367-35968-3, 325690) Professionals are challenged each day by a changing landscape of technology and terminology. In recent history, especially in the last 25 years, there has been an explosion of terms and methods that automate and improve decision-making and operations. One term, "analytics," is an overarching description of a compilation of methodologies. But AI (artificial intelligence), statistics, decision science, and optimization, which have been around for decades, have resurged. Also, things like business intelligence, online analytical processing (OLAP) and many, many more have been born or reborn. How is someone to make sense of all this methodology and terminology? This book, the first in a series of three, provides a look at the foundations of artificial intelligence and analytics and why readers need an unbiased understanding of the subject. The authors include the basics such as algorithms, mental concepts, models, and paradigms in addition to the benefits of machine learning. The book also includes a chapter on data and the various forms of data. The authors wrap up this book with a look at the next frontiers such as applications and designing your environment for success, which segue into the topics of the next two books in the series.

It's All Analytics!: The Foundations of Al, Big Data and Data Science Landscape for Professionals in Healthcare, Business, and Government

Burk, Scott

Miner, Gary D.

Finance

Leading Tomorrow

Maintaining good business leadership in a world of rapidly changing expectations levied by customers, investors, society, governments and employees is a challenge. These stakeholders are increasingly making choices about if or how they support businesses – through the purchase of their products and services, shareholdings and financing, regulatory approvals, and even experiences working for them – based on not just what a business does, but how it does it. We are seeing shifts in stakeholder sentiments that manifest in a greater expectation that businesses work with society in addressing society’s contemporary concerns. This greater good that businesses bring is rewarded by a greater brand awareness, connection and loyalty, which in turn provides businesses with an underlying strategic advantage over the competition with its customers, investors and other stakeholders. But this greater good cannot be faked with PR and bought media; in an increasingly connected world populated by an increasingly savvy millennial stakeholder base, authentic leadership and its ability to effect cultural shifts in the DNA of businesses is essential. Failure to do so will likely result in shorter and less successful tenures of Board members and C-suite leaders as this business trend spreads. This book looks at how the emerging generation of leaders must change paradigms and transform their employees to do more than just operate a business. It examines how to effect culture shifts that are necessary to innovate businesses so that they simultaneously meet market needs while meeting stakeholder expectations on concerns as varied as ethical business conduct, labor practices, climate change, responsible use of diminishing natural resources and contribution to socio-economic challenges in their market catchments. These are perspectives and skills that are still glossed over, by academic and professional institutions, as they develop the leaders of the future. Essentially, this book: • Articulates the strategic business case for doing good in a good business; the why, and where this trajectory is leading • Provides strategies to lead authentically on the array of issues that provide key stakeholders – customers, investors, governments and employees – with a greater reason to engage with and build loyalty to the business • Provides strategies to energize and spark innovation among his/her employees in an organization on these issues so that transformative power is harnessed.

Aseervatham, Raj

Business Culture

5-Star Career: Define and Build Yours Using the Science of Quality Management

Industries across the globe manufacture products and provide services that you deem 5-star worthy; their goal is to satisfy your needs and desires. They follow the proven science of quality management to make that happen because it is common sense, and its effectiveness is irrefutable. 5-Star Career: Define and Build Yours Using the Science of Quality Management provides common-sense, strategic context for personally implementing quality concepts that reflect your goals as well as your own definition of a 5-star life and career. 
This book provides the following benefits: Explains how the science of quality management can ensure customer satisfaction, which is what industry uses to gauge the quality of products and services. Relates that explanation to you on a personal level including how the basic concepts and components of the science apply to your career/job, the path it has taken, and can take. Challenges you to identify your authentic needs and desires following the thorough process, research methodology, and data analysis corporations rely on to understand their customers. It tells you how to do all of that, and provides a unique tool to help you gather and analyze the right type of data and information. Clarifies the critical role that controlled systems and processes play in the science of quality management, the role they play in the personal application of quality management, and their surprising power to ensure intended outcomes. Explains how to apply the proven decision-making methodology (used by industry) to identify the best possible process that leads to the career you deem as 5-star worthy, and to address the career elements that will satisfy your authentic needs and desires. Relays how risk-based decision-making is key not only to identifying a process that ensures success but also to addressing the unexpected curveballs that will surely come your way. 
Penelope Przekop built a 30-year career around the science of quality management while struggling to overcome the uniquely disturbing childhood she shared with her brother. Along the way, she internalized the science used to build quality into products and services and discovered how it can be personally applied to build and manage not only the quality of a career but also the quality of a life.

Przekop, Penelope

Government, Big Pharma, and The People: A Century of Dis-Ease

Pharmaceuticals constitute a relatively small share of the total Health Care expenditure in most developed economies, and yet they play a critical role in the ongoing debate over how best to advance, improve, and afford Health Care. Despite this, and perhaps because of this, the industry has had, for many years, an outsized claim to fame and controversy, praise and criticisms, and support and condemnation. Unfortunately, many participants in the debate do not fully understand the complexities of the industry and its role in the overall Health Care system. 
The analytical tools of economics provide a strong foundation for a better understanding of the dynamics of the pharmaceutical industry, its contribution to Health and Health Care, and its dual and often conflicting priorities of affordability and innovation, as well as the various Private and Public Policy initiatives directed at the sector. Everyone is affected by Big Pharma and the products they produce. At the Drug store, the physician’s office, in front of the television, in everyday conversations, Drugs are a part of our lives. Society shapes our values toward Drugs and Drugs shape society. ("The Pill" and minor tranquilizers are good examples.) And, of course, the way Congress deliberates and Big Pharma responds has a huge impact on how Drugs affect our lives. 
This book is well-researched on the subject of the pharmaceutical industry, its struggles with Government, and its relationship to the consumer from the early twentieth century until the present. The Dynamic Tension between the three participants – Government, Big Pharma, and the People – is described and explained to lead to an understanding of the controversies that rage today. The author describes how the Government, its many investigatory efforts, and the ultimate legislative results affect the industry and the consequences of their activities are explored in light of their effects on other players, including the patients and consumers who rely on both Government and Big Pharma for their well-being and who find sometimes unexpected consequences while giving special attention to the attitudes, beliefs, and misadventures of less-than-optimal Drug use. Stakeholders are identified with physicians as a major focus, as well as describing the significance of prescriptions as social objects and the processes by which physicians make choices on behalf of their patients. The author ties it all together with how Big Pharma affects and is affected by each of these groups. 
The author utilizes his 50-plus years’ experience as an academic, practicing pharmacist, and Big Pharma employee to describe the scope of the pharmaceutical industry and how it affects us on a daily basis, concluding with an inside look at Big Pharma and how regulations, marketing, and the press have affected their business, both good and bad.

Smith, Mickey

"Unlike traditional businesses, startups move at the speed of light and time to market is critical. Founders of startups are not looking to run a small business which is why marketing for small businesses doesn't work for startups. According to Steve Blank, Silicon Valley icon and serial entrepreneur, "a scalable startup founder doesn't just want to be her own boss; she wants to take over the universe. From day one her intent is to grow her startup into a large, disruptive company." Today's digital natives are being taught how to translate growing trends of globalization and big data, but very little time is devoted to crafting great stories to engage potential customers on social media platforms. Yet, more and more, consumers engage with companies and buy their products and services through social media and storytelling is already outpacing content marketing. Entrepreneurs are overwhelmed getting their startups off the ground and marketing is typically relegated to "when I'm ready and can afford it" status. The problem is that unless marketing is integrated into the DNA of your startup culture, there will never be money to spend on marketing. This lack of strategy results in multiple "false starts" and contributes to the high failure rate of startups. The question that founders should be asking is not "when will we be ready for marketing" but "what do we need to do now," so we'll be ready when it's time to scale our business. In addition, traditional marketing doesn't work for startups because they don't have a proven track record and are still trying to identify who they are and who their customer is. Startups are a entirely new kind of system -- traditional business plans are obsolete within six months and so are traditional marketing plans. False Starts provides the Lean marketing guide that startups need to build critical brand awareness now. This book will address seven startup marketing myths with a practical roadmap to building a successful lean marketing plan from the start of your business and includes marketing stories from founders who have lived through the consequences of many false starts in building their brand. In addition, the author introduces key trends that are shaping entrepreneurs and today's startup culture. Essentially, this book shows you how to build your brand's DNA"--

Ready, Launch, Brand

Zeewy, Orly

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