Why does your local grocery store flyer use photo images? Why does your local hardware store flyer use line drawings? Why is one folded like a newspaper while the other is staple through the spine? Why do some publications use color while others appear only in black and white? When you hold any printed piece in your hands, it's easy to take its fabrication for granted. But, starting wit the original idea behind the piece, dozens of important decisions are required to make sure it delivers its message in the best possible manner. The second edition of The Basics of Print Production examines all of those important decisions--from concept to delivery--and provides the reader with practical tips, guidelines, and knowledge about each step in the printing process, including: developing preliminary and final specifications for a print project; determining the size and format for a printed piece; acquiring, scanning, and proofing images; building the print-ready digital mechanicals; printing, binding, and finishing the piece; and packing and shipping the piece to its destination. As an added bonus, this book features an appendix that shows the effect of different paper grade choices on the same image.

Basics of Print Production, 2nd Edition

Arts & Photography

Mary Hardesty Kuhn

Graphic Design

Printing Industries of America

A comprehensive guide to inkjet technology, applications, and trends... Author Frank J. Romano explores the history of this printing process from its infancy to the common technologies in use today. More important, Romano offers insights into where the technology will take digital printers in the future by exploring the drivers and trends in the industry as well as examining unique opportunities where inkjet printing is primed to become the preferred production process.

Inkjet!

Engineering & Transportation

Frank J. Romano

Engineering

Print is everywhere! More than just books and newspapers, the graphic communications industry plays a major role in the creation and manufacture of the products and materials you handle every day -- even those you view in a digital format on your computer, tablet, or smartphone. Did you know printing is the number one manufacturing industry by number of establishments? It's also the fourth largest manufacturing employer in the United States. As one of the largest and most influential industries in the United States today, one that is always fast changing and technology driven, it remains an exciting area with much job potential. The New PrintScape takes you on a guided tour of the vital and dynamic landscape of print. Filled with statistics, charts, and graphics, it provides a comprehensive overview of today's printing, or graphic communications, industry -- from its history to its practices, products, people, and future.
Designed for students, new hires, and anyone entering or considering becoming a part of graphic communications, the workbook features self-study quizzes with each section, an area for notes, and a glossary of terms.

The New PrintScape: A Crash Course in Graphic Communications Student Workbook

Daniel G. Wilson

Print plays a vital role in the communication chain: providing dialogue, supporting engagement, enhancing interaction, and facilitating measurement. Print is a natural, integral part of the world of new media--those emerging media technologies that lean heavily on digital tools and the Internet. But how exactly do they work together? This book is your roadmap to the world of "new print," helping you fully understand the business opportunities, marketing goals, technologies, and profitable results at hand for your own company as well as for clients to whom you can supply these integrated services. These are the tools that help you stand apart from the competition.

Guide to Integrated Marketing and Media Convergence: The Print Provider's Guide to Use, Sell, and Profit from Integrated Marketing and Emerging Technologies

Business & Money

Thaddeus B. Kubis

Marketing & Sales

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Books by Printing Industries of America