<p>Many of our society’s most cherished traditions are actually based on historical accident, the proﬁt motives of a few companies, or the agenda of someone who died long ago. A lot of what we believe and do is bullshit, yet we walk around thinking our way of doing things is inherently correct. Why do we exchange diamond engagement rings? Why is wine so expensive? How does art become “art”? Why do so many non-proﬁts want us to donate cars to them? Why does college cost so much? Why do so many pets die in animal shelters? Why is the world the way it is? Everything is Bullshit, by Priceonomics, is an investigation to ﬁnd the answers.</p>

Everything Is Bullshit: The greatest scams on Earth revealed

Business & Money

Priceonomics

Mayyasi, Alex

Dhar, Rohin

Crockett, Zachary

Economics

<p>Tight pants, fake reading glasses, beards, irony: this is modern society’s interpretation of the word ‘hipster’. Yet, today’s young people have much more to offer. If half of the hipster stereotype is a consumer who tries to show off how cool he is based on his tastes, the other half of the stereotype is ‘The Maker’ -- the person out hawking homemade cheese, knitting sweaters for your beard, or repurposing steel-framed bicycles. The hipster business model is distinctive: Make a product you love so much that you’ll make it yourself. See if anyone wants it. Try again. When they want to build apparel companies, they teach themselves how to sew. When they dream of producing toys, they learn how to use 3D printing software. When they don’t know investors who will back their restaurant concepts, they open food trucks. All the while, they are guided by books, instructional videos, and intuition; only later do they move production to real factories, or hire lawyers. They frequent public parks to see if anyone will buy their custom, typewritten stories. They use crowdfunding websites to raise money from customers before their products even exist. They post their ideas to massive web forums to gauge interest, or set up online shops the second they have a product to sell. In their world, sales come first, not last. While each entrepreneur featured in this book embarked on his or her own unique quest, their stories share a common thread: like true hipsters, they were not afraid to try new things.</p>

Hipster Business Models: How to make a living in the modern world

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