<p>Guides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management.</p>

Framework for Marketing Management, A

Business & Money

PHILIP KOTLER

Marketing & Sales

Prentice Hall Business Publish

<p>(Pearson Education) Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques. Softcover. DLC: Internet marketing.</p>

E-Marketing (2nd Edition)

Judy Strauss

See the best price to sell, buy or rent books by the Prentice Hall Business Publish publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Prentice Hall Business Publish

See the best price to sell, buy or rent books by the Prentice Hall Business Publish publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Framework for Marketing Management, A

E-Marketing (2nd Edition)