Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

“Smith has captured the new guide to brand relevance and sustainability.” - Pamela Winsor, Chief Marketing Officer Medtronic Canada “A masterclass in one book.” - Luciano Conde, CEO, Noventure “At last a book on marketing that perfectly fits the complexity and uniqueness of med tech and life sciences industries!” - Sandrine Letellier, VP Global Marketing, Smith &amp; Nephew “I wish all our colleagues in the industry will make Brand Therapy their daily handbook.” - Anne Baille, VP Strategic Marketing “It’s a must read for anyone who leads or works in Brand Teams.” - Craig Galloway, Associate Director International Marketing “Prof Brian Smith has condensed his 20 years of academic research into this step-by-step, brand strategy process which is tailored specifically for our unique customers and markets.” - Kashif Ikram, Senior Director EMEA Medtronic "A must read for every marketing manager in the pharma or med device space.” - Linda Beneze, CEO, Monarch Medical Technologies “There is clarity in the ‘red thread’ that runs right through from understanding the environment to developing appropriate strategy and ultimately measuring the impact &amp; taking the learnings of the tactics that are developed… with the specific relevance to pharma and medtech highlighted throughout.’ - Stephen Turley, Area Head, British &amp; Irish Isle UCB Pharma “This book is written in such a way that it can be used as a ‘go-to’ guide for brand strategy definition, development and verification.” - Russell Watts, Director, Business development and Marketing, EMEAI SCIEX, a Danaher company “This valuable handbook is a 'must have, must read and must use' for any anyone who wants to be successful in building Pharma or Medtech brand strategies.” - Bharat Tewarie, EVP and CMO, UCB Pharma “Brian has translated the plethora of marketing literature into a healthcare context to make it relevant and current for the healthcare industry.” - Jens Thiedemann, Head of Marketing Europe, Daiichi Sankyo Europe “Simple and straightforward tools with lots of examples. Useful for beginners as well as experienced executives - an intelligent, accessible and comprehensive handbook." - Yves Ottiger, VP Global Marketing &amp; Sales, B. Braun. “Brand Therapy is the 21st-century strategic marketing Bible for pharma and medtech brand leaders and their teams.” - Philippe GHEM, Senior Director, Marketing Excellence and Multichannel, Grünenthal GmbH "Provides effective checks to ensure outcomes are based on critical thinking... a credible new reference to take effective, surgical action precisely on areas of opportunity." - Alain Tranchemontagne, Sr. Vice President, Marketing, Smith &amp; Nephew "A workshop manual that supports brand teams in the conduct of the essential strategic planning process." - Ian Talmage, Senior Advisor, Global Strategic Marketing, Bayer AG The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Business & Money

Smith, Prof Brian D.

Industries

Practical Inspiration Publishing

Being The parent who stayed can be more beautiful than you ever imagined. It's hard to be left taking care of your family all by yourself. Parenting alone in the wake of domestic violence, intense conflict or traumatic, unexpected events, makes being The parent who stayed even more difficult. Are you standing in the ruins of your family wondering what the hell you have to do to get back to being ok again? Has the amount of conflict, aggression and shame that came with separation/divorce floored your and your kids? You deserve to be happy, no matter how awful this has been. Parenting alone after traumatic family breakdown is relentless, lonely, scary and hard. The nights you sit on the stairs crying after the kids finally fall asleep. The days you can barely get out of bed but push on through because no-one else is going to pick up the pieces. The times you watch your children crumple into anger, despair and frustration and you simply don’t know what to do. If you feel that you’re stuck in the trenches, this book is for you. It's for you, if even lifting your eyes to the path ahead feels like putting yourself in the firing line. It is for you if you’re just about getting through the day you’re in. It's for you if you know that life cannot change when you have no perspective, no vision, and no plan. You can figure out how to pick up all the broken pieces of your life and put them back together again. Discover how to parent on your own with skill, courage and artistry. Rebuild your family from the shattered mess of grief and anger Create a life more beautiful and more rewarding than you ever thought possible, for both you and your children Be truly proud of what you have achieved as a single parent, no matter how you arrived in this place I promise that if you show up and work your way through this book with commitment you will also experience a new way of living together as a family. You’ll discover a beautiful life waiting for you, where your family is whole and complete just as you are. You will learn how to put down all your resentments, how to let go of your need to control or manipulate people, places or things, and in the journey, rediscover your joy and connection to being a parent again. Leadership Coach, Author and TEDx Speaker (plus ex-lone parent to two under twos) Nina Farr can show you how.

I am the Parent Who Stayed: Joyfully parenting alone

Parenting & Relationships

Farr, Nina

Family Relationships

The advice is sound; the client seems eager; and then… nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients’ well-being is compromised, opportunities are lost, and the professional relationship grows strained. Advice that Sticks takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors that determine whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so, too, do sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally loaded domain of money. Perhaps most surprising, however, is the extent to which advice-givers themselves can foil implementation. A great deal of non-adherence is due to preventable mistakes made by financial professionals and their teams. The author integrates her extensive clinical and consulting experience with research findings from the fields of positive psychology, behavioural economics, neuroscience, and medicine. What emerges is a thoughtful, funny, but above all practical guide for anyone who makes a living providing financial advice. It will become an indispensable handbook for people working with clients across the wealth spectrum. “Finally, someone is willing to tackle the complex issue of client compliance and how change occurs in the area of personal and business finance. Written by an expert in the field of financial psychology, the book delivers humility, humor and wisdom. It guides the reader in learning how to close the gap between good intentions and actions." - Courtney Pullen, M.A., Author, Intentional Wealth "This is a great book! A worn and dog-eared copy belongs on the bookshelf of every financial advisor who views financial planning as a calling and a profession." - Rick Kahler, MSFP, CFP®, Author, Conscious Finance "Consumers know they need to do things differently with respect to their money, but are often dismayed or baffled by their own self-sabotaging habits. Financial professionals have not always known how to be helpful in creating lasting behaviour change. They’ve relied too much on the provision of information and the occasional stern lecture. This book will change all that. It is superbly written, and well-positioned to help a lot of people. - Kelley Keehn, Finance author &amp; consumer advocate "Dr. Moira Somers has given professional advisors an inspired gift in Advice That Sticks. She shares dozens of adherence-boosting strategies, including outstanding recommended questions to ask clients. I love Somers’ delightfully dry humor, which sparkles throughout! This book’s insightful, disciplined, evidence-based process will enhance advisors’ effectiveness as advice-givers." - Kathleen Rehl, Ph.D., CFP®, CeFT®, Author, Moving Forward on Your Own "With this book, every financial professional has access to deeply practical advice on how to listen, observe and respond while helping clients make their best life and money decisions. This is the book that connects financial planners and wealth advisors with the human experience of decision-making, commitments and adaptation to change." - Susan Bradley, CFP®, Founder, Sudden Money Institute "Financial professionals need to understand their clients’ values, attitudes and beliefs about money, emotions, biases and social influences, and then connect with their clients with in a way that motivates and facilitates the right outcomes. This book highlights the importance of these skills along with Moira’s helpful insights and guidance for providing advice that sticks." - Joan Yudelson, CFP®, VP, Professional Practice, Financial Planning Standards Council

Advice That Sticks: How to give financial advice that people will follow

Somers, Dr Moira

Finance

***SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2019***This book equips executives to give compelling and clear presentations: the kind of presentations that drive corporate change and innovation AND make reputations. And it’s all down to presence.Presence works at three levels - what you say, how you use your body, and your mindset. Level 1: Discover how to transform ideas and business messages with a simple 5-step tool.Level 2: Learn how to leverage your physical presence when speaking, including your style, body language and vocal presence.Level 3: Speak with confidence and resilience by developing your mindset, with four powerful tools to transform the way you think as you prepare to present. Jacqui Harper writes in a warm, authoritative style. Her rich blend of tools, tips and expert advice will help you become a consistently outstanding communicator.

Executive Presentations: Develop presence to speak with confidence and skill

Harper, Jacqui

Management & Leadership

'Jude Jennison’s leadership lessons show great empathy and creativity. Her ideas are fresh – and they work.' - Julia Hobsbawm, OBE 'A thoroughly engaging, human and insightful book and definitely one for now!' - Gina Lodge, CEO, Academy of Executive Coaching 'An uncertain landscape has become the one certainty for business and good leadership has become even more important. This book is for all those who want to ensure they can lead their organisations through these challenging times.' - Ian O’Donnell, MBE The rapid advancement of technology has fuelled fast-paced change in business, creating a high-performance culture that requires leaders to be resilient, agile and results-focused. But the increased level of uncertainty and an ever-expanding workload often create stress, overwhelm, fear and polarization, leading to disconnection. The world never stops, and when people get caught in the same trap they risk burning out. In Leading Through Uncertainty, leadership expert Jude Jennison explores the challenges leaders face as human beings in a technological world, the new habits and behaviours they need to adopt to re-connect on a human to human basis, and the leadership qualities they need to lead through uncertainty. This is a call to return to the core of humanity to find the natural human characteristics of communication, connection, compassion and community, drawing on the experience of working with a herd of horses to understand the impact of non-verbal communication on leadership.

Leading Through Uncertainty: Emotional resilience and human connection in a performance-driven world

Jennison, Jude

Lynne's Laws of Leadership: 20 big lessons for leading a small law firm

Burdon, Lynne

Are you a Customer Success Executive or making your way up the Customer Success ladder? * Do you want to transform churn into maximum recurring revenue and growth? * Are you looking for a clear route to an established framework? * Are you determined to be proactive, rather than constantly firefighting, with your customers? * Is your company invested in or implementing a customer-focused philosophy? If you answered yes to any of these questions, this book is for you! Customer Success is an emerging discipline for professionals pioneering revenue growth through customer relationships, outcomes, trust, loyalty, retention and referrals. Customer Success - A Pioneer's Journey is a practical handbook for creating a best-in-practice Customer Success function from the ground up. It will help you ensure that your existing portfolio of customers become successful partners - delighted, committed and renewing - by putting in place processes that will work across your portfolio and into the future. This book will help you find the essential frameworks to maximise customer retention, recurring revenue and growth, build a productive and balanced team and excel as a Customer Success professional.

The Customer Success Pioneer: The first 12 months of your journey into growth

Lucas, Kellie

Marketing & Sales

The HR Change Toolkit: Your complete guide to making it happen

Lucy Adams's bestselling HR Disrupted (2017) called for a radical change in how we treat our most important resource of all - our people. Now she has created the handbook for HR professionals, showing exactly how to go about making the change to create a function fit for world-leading 21st century organisations.It's hard to make change happen in HR. If you're a HR manager with good ideas on making things work better that's frustrating enough, but for organisations that fail to respond to the way the world is changing the results could be fatal. In this insightful, practical book the world's top HR disruptor - Lucy Adams - explains why HR needs to change its approach if it’s to be successful in transforming its organisations. She also shares workable strategies for getting your own HR team ready, preparing the ground in your organisation, designing your change and implementing it effectively.It's up to you to lead the way - here's what you need to make it happen.

Adams, Lucy

Business Culture

The Children’s Fire forges a trail into Britain’s wild and ancient Celtic past. It locates the fragments of a story that still has resonance today; the pulse and surge of an older wisdom that cracks the mendacity of the shopping mall’s vacuous promise. It is a passionate evocation of a generous, inclusive, diverse and spiritually significant world – the world of our longing. In the winter of 2009 Mac Macartney walked from his birthplace in England across Wales to the island of Anglesey, once the spiritual epicentre of Late Iron Age Britain, navigating by the sun and the stars, with no map, compass, stove or tent, and in the coldest winter for many years. The Children’s Fire records that journey, and seeks to lay bare the aching loss of knowing and understanding sacredness as it applies to everything ordinary that brings joy to the human heart. It asserts the emergence of a new story; the story of a people coming home to a truth made all the more poignant having so painfully broken faith with nature, our deeper humanity, and the paradise we fouled with such casual disrespect. It is a love story and part of a larger narrative that is surfacing all around the world. It seeks to reclaim our future and name it, beautiful.

The Children's Fire: Heart song of a people

Macartney, Mac

Religion & Spirituality

“There is no strategy without a story. There is no story without the main character. The main character is you.” PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication. Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery. Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.? In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know. The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs. They are the rocket fuel for your business and your career. ‘PR FOR HUMANS is much more than PR for humans. It is an essential insight that can help transform leaders into great leaders. It is a simple masterclass that can help average communicators become great communicators. It shows how to influence reputation through story-telling. This book is a must-read for leaders who want to get to the top, and CEOs or politicians who want to stay at the top.’ - Edmund King OBE, AA President

PR for Humans: How business leaders tell powerful stories

Sergeant, Mike

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