The conference "We are blind" made Jürgen Klarić famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen’s ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement. Make the most out of sales and marketing

We Are Blind: Clera Evidence Why Multimillion Marketing Strategies Fail

Business & Money

Klarić, Jürgen

Marketing & Sales

Planeta English

The latest book by Jürgen Klarić focuses on how to successfully sell products and services. The method and techniques presented in this book come from various lab studies. They are also endorsed by anthropological and neuroscientific research. In this book, the author proves that the sales processes we commonly use are extremely exhausting and not very effective, mainly because we don’t know how the mind works, even if we listen to people. A bestseller shortly after its launching, MINDCODE has become a commercial and sales model of companies such as General Motors, Movistar, Claro, SAB-Miller and Ikea.

Mindcode. The Science of Getting The Brain to Buy: Sell More, Talk Less

Many people aspire to be rich and have higher incomes. However, few achieve these goals, mostly because they lack the habits and financial education to increase their savings. For the author, achieving these goals depends on the determination and the mentality with which each person confronts and modifies their reality. "There can be no economic growth without personal growth," says the author, who, based on his own experience, provides advice on how to clarify the reasons for everybody's existence and how to transform their own motivations into money. For him, a transcendent motivation in life and a nurtured mindset aimed at success are the first steps to find sources of income other than a fixed salary, as it will increase the desire and the need to get more resources. This is also the way to defeat all fears, discover individual talents and thus undertake, create businesses and invest in our own dreams. There can be no economic growth without personal growth

Habits of the Rich (Spanish Edition)

Self-Help

Gómez, Juan Diego

Success

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