Herb Peterson, The Egg McMuffin and the Secret Ingredients of Innovation. From the Foreword by Fred L. Turner, McDonald s Honorary Chairman: The breakfast sandwich Herb introduced may be small enough to hold in your hand, but its impact has been significant. Before the Egg McMuffin, McDonald s was in a formative period - limited menu, primarily carryout, no drive-thrus and only a few stores with seating. Within a few years, breakfast came to account for 15 percent of McDonald s restaurant sales in the United States, and McDonald s became a significant factor in the breakfast market.

The Good Egg

David Peterson

Ann Marsh

Peterson 6 Publishing

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Books by Peterson 6 Publishing

See the best price to sell, buy or rent books by the Peterson 6 Publishing publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Good Egg