A practical, step-by-step guide to developing a business plan, written by a leading expert, this book puts the emphasis on real business plans that focus on concrete and measurable results. Covers all the basics including what to include in a plan, where to find information, and an excellent simple guide to business numbers that stands out for its explanation of cash flow.

Hurdle: the book on Business Planning

Business & Money

Berry, Timothy J.

Management & Leadership

Palo Alto Software, Inc

It's About the Plan 
So you're looking to develop a marketing plan. You might be a business owner or business manager. You might be a marketing expert, beginner, or pragmatic do-it-yourself person. Either way, our goal is to help you get that plan built in a logical, orderly way and accomplish your goals. 
If you're already a marketing expert, we think we can still help you develop a plan. You probably already know all we have to offer about marketing strategy and tactics, but we can help you through the planning process, give you the step-by-step guide, and suggest a methodology for channeling what you know into a logically sequenced, orderly plan that you'll be able to implement. You know as well as anybody that marketing plans are not as generally accepted and defined as business plans, so the framework itself can help you get the job done. 
If you're not a marketing expert, then look at this book as a practical guide to the basics, and a part of the process of developing a plan. We've tried to give you all you really need to know, from a practical point of view, to develop a marketing plan. This book includes details on how to develop your strategy, how to focus on key elements, analyze and research your market, develop strategy and tactics, project your sales and build your budget, so you can create a plan that you can implement. 
Regardless of your background or experience, you want your marketing plan to be a useful document that describes your current situation, states your strategy, and outlines a pragmatic approach to accomplish your desired results.

On Target: The Book on Marketing Plans

Wilson, Doug

Berry, Tim

Clear the Planning Hurdle 
The Hurdle book is Tim Berry's latest, a practical step-by-step guide to a business plan you can take to the bank and implement in your company. The Hurdle book includes a 53 page workbook to capture your information as you progress through your business plan. Do it Yourself 
Learn how to develop a complete business plan, with text, tables, and charts, in simple understandable steps. Learn how to understand business numbers. Everything you need, from profit and loss to cash flow to balance sheet and ratios, all laid out in simple terms and practical examples. Learn to Manage and Implement Your Plan 
Includes concrete, detailed advice on how to actually manage and implement your plan. Also includes two sample plans, plan comparisons, as well as sections on starting your business, financing a business, and running your business.

Hurdle: The Book on Business Planning

Hurdle The Book on Business Planning: A Step-by-step Guide to Creating a Thoroguh, Concrete and Concise Businee Pla,

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