At the end of 2008, government leaders and most professional economists were looking at each other and asking, "How did we miss this?" and "Why didn't we see it coming?" Indeed, why didn't they? Our answer to their question is-Stupidomics. Those asking these questions aided and abetted those who drove our economy to the brink of disaster. Words like hubris, myopia, folly, egoism, and pridefulness come to mind when we think about these noble custodians of America's economic wellbeing. While our august leaders were blind to impending economic danger, we saw it coming. To be honest, we weren't sure when the economy would crash, and we didn't know how far it would fall. But, by using the simple circular flow concepts presented in this book, we were confident that a significant adjustment couldn't be avoided. Because of this conviction, in 2007 we made adjustments that protected our financial assets. What we present in this book isn't rocket science. We simply cover basic economic principles in a way that can be understood by non-macroeconomics minded Americans. But our message is important, and the concepts we explore work. Understanding fundamental economic concepts is essential, because economic decisions are imbedded in our jobs, how we spend our money, how our government spends our money, and how international trade impacts our nation. Indeed, economics is a primary decision factor when we vote in local and national elections. No matter how much we try, we can't escape the basic laws of economics-they are a daily fact of life. It is this lack of economic understanding that motivated the title of our book--Stupidomics. The title is not meant to imply that Americans are stupid. Rather, we mean that Americans are not well schooled in the basic tenants of our economic system. As we see things, Stupidomics was a contributing cause of the financial institution crisis of 2008. But the 2008 financial institution crisis is not the first one in U.S. economic history. It is, however, the first one to take place in the 21st Century. In recent times, the U.S. economy experienced a savings and loan crisis in the 1980s which resulted in over 700 failed institutions and cost U.S. taxpayers about $125 billion ($240 billion in current dollars). The repeated trouble within the financial institution industry is a perfect example of what Bok is referring to. The inability to learn from prior mistakes is an aspect of Stupidomics. The unresolved economic sins of the past contributed to the 2008 financial institution crisis and its mind numbing price tag of $700 billion and counting. In this book, we are not seeking to explain all of the theoretical concepts presented in a macroeconomics textbook. Some are too quantitative and others are too arcane to be useful to an understanding of fundamental economic principles. Rather, we seek to present a few basic concepts that will help readers understand how the U.S. economy grows, how sacrifice today can create a more robust economy for our children and grandchildren, and why further tax decreases, while tempting, are unwise. Our book also shows how the U.S. economy got so far out of balance that we are experiencing what most economists are calling the worst financial crisis since the Great Depression.

Stupidomics: A Primer on the U.S. Economy

Business & Money

Hahn, William

Bowlin, Lyle

Management & Leadership

North American Business Press

Tian, Robert, Lillis, Michael, Van Marrewijk, Alfons

General Business Anthropology

Tian, Robert

Lillis, Michael

Van Marrewijk, Alfons

Business Culture

A Functional Approach to Marketing Research is intended for business owners, decision makers and managers who want to conduct marketing research but believe it is cost prohibitive. The book demonstrates how to get the appropriate information in a cost effective manner. The fundamental theme suggests that undertaking a specific and applied marketing research agenda does not have to be cost prohibitive or complicated. Often, the marketing research professionals imply that to undertake meaningful research activity, it requires specialized training and software. Any firm can perform accurate and meaningful research without engaging in high level statistical analysis, sophisticated surveys, or an expensive paid staff. The aim of this book is to give readers the confidence to start thinking about marketing research in a context most favorable to their current situation and to not be intimidated by the apparent complexity and perceived costs.

A Functional Approach to Marketing Research

Kennedy, Jeffrey

Smith Msn RN, Dr David

Marketing & Sales

Format Paperback Subject Business Economics

Contemporary Research in Cost and Management Accounting Practices: The 21st Century Perspective

Accounting

This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help the executive succeed better by understanding the main concepts of marketing.

Marketing: A Primer for Business Executives

Dua, Giri

Grunewald, Donald

The specific focus of the book is on the four major strategic levels of strategy. Each level is presented thoroughly with examples and applications. The analysis of the four levels, Generic, International, Corporate, and Functional strategies, provide the student with a holistic picture of how companies move forward in their highly competitive environments. The cases also allow for real world application of these topics, offering the student opportunity to connect the classroom material with the real world. This approach engrains the student with the confidence to move into their professional career. Lastly, we have provided real scholarly research from professors around the country who are providing evidence for the future direction of strategy. Although technical at times, the research articles provide robust information about current strategic thinking and approaches that further arm the student with cutting insights and application to solve real world problems.

Contemporary Strategic Management

SMITH, DAVID

Experiential Civic Learning-Construction of Models & Assessment is a compact but all-inclusive essential resource guide for faculty, departments, and administrators who wish to partake in this curricula initiative and address the challenge of producing a more skilled, ethical, and civically engaged student citizen. This book provides the background literature, rationale, practicalities, guidance, and new resources for all the phases of this learning initiative: the different modalities of experiential learning; funding and grants; considerations, construction and implementation of a single and departmental civic engagement series of courses; new rubrics to create a formal/direct and informal/indirect assessment plan; relating scores to grades; closing the learning-assessment loop.

Experiential Civic Learning - Construction of Models and Assessment

Education & Teaching

Lo Re, Mary L

Schools & Teaching

Why become a business anthropologist? You will not see many want ads designed for this career. Too ready an answer obscures important questions. How do you get to be a business anthropologist? Moreover, how would you like such a job if you got it? How would you feel about the impact of your efforts? Is this really a job or more of a career path that leads into various fields of inquiry? If these questions interest you, this book is for you. Its chapters have much to offer about both the challenges and contributions of business anthropology.

Advanced Readings in Business Anthropology, 2nd Edition

Politics & Social Sciences

Anthropology

This book is written for Westerners who are curious enough to penetrate the exotic mystery of modern China, even though I know it is impossible for Westerners ever fully to do so. At a time when overly broad stereotypes about the Chinese abound in the West, Redneck in Red China is designed to help the Western reader to ameliorate the untoward effects of these over-generalizations. The reader will discover that not all Chinese eat cats and dogs, and most Chinese love Americans; some students even wear American flag T-shirts. At a time when geopolitical tensions between the superpowers dominate the headlines, I think it would be useful for Americans to be able to better understand those with whom we are competing.

Redneck in Red China: An American Southerner's Life in Modern China

Trotter, Dan

Advanced Readings in Business Anthropology

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