This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.

Film & Video Marketing

Business & Money

Wiese, Michael

Marketing & Sales

Michael Wiese Productions

The Hollywood Gift Catalog

Humor & Entertainment

Fosselius, Ernie

Humor

A concise guide to the screenwriting process for the inexperienced writer. A complete screenplay is included and referred to in chapter examples.

Fade in: The Screenwriting Process

Berman, Robert A

Movies

A complete catalogue of motion picture techniques for filmmakers. It concentrates on the 'storytelling' school of filmmaking, utilizing the work of the great stylists who established the versatile vocabulary of technique that has dominated the movies since 1915. This graphic approach includes comparisons of style by interpreting a 'model script', created for the book, in storyboard form.

Film Directing Shot by Shot: Visualizing from Concept to Screen (Michael Wiese Productions)

STEVEN D. KATZ

Film &amp; Video Financing offers the independent producer a plethora of approaches to the complex and arduous task of financing the low-budget ($10 million or less) feature. Contents include information on current attitudes and approaches to finding investment through limited partnerships, equity investments, banking issues, split-rights deals, debt equity deals, blocked funds, foreign pre-sales, and much more. plus insider's tips from independent producers and money raisers for such films as sex, lies, and videotape, Dirty Dancing, and Kiss of the Spider Woman.

Film & Video Financing

Industries

The Writer's Journey is a guide to the patterns of mythology that lie nestled in all narrative writing. Based upon the work of Joseph Campbell, it offers the reader a set of useful myth-inspired storytelling paradigms and step-by-step guidelines to plot and character development. One of Hollywood's top studio heads made the rough draft of this book required reading for his executive staff.
""..the perfect manual for developing, pitching and writing stories with universal human themes that will forever captivate a global audience"". -- Jeff Arch, screenwriter Sleepless in Seattle

The Writer's Journey: Mythic Structure for Storytellers & Screenwriters

Vogler, Christopher

Literature & Fiction

This is practical guide addresses problems encountered when staging and blocking scenes. Includes discussions of scheduling, staging without dialogue, choreography, sequence shots, and more.

Film Directing Cinematic Motion: A Workshop for Staging Scenes

Producer to Producer: The Best of Michael Wiese in Videography Magazine

A book on how to read and understand the labels on the food you consume.

How the New Food Labels Can Save Your Life

Jordan, Peg

Medical Books

Good food today, great kids tomorrow: 50 things you can do for healthy, happy children

Recommends a vegetarian lifestyle for children and adults, offers advice on eliminating junk foods, and discusses weight control, dining out, food allergies, and eating disorders

Good Food Today, Great Kids Tomorrow: 50 Things You Can Do for Healthy, Happy Children

Gordon, Jay

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Books by Michael Wiese Productions