Organizational Behavior Real Research for Real Managers

Business & Money

Pearce, Jone L.

Business Culture

Melvin & Leigh, Publishers

NOTE FROM THE PUBLISHER: THIS BOOK IS OUT OF PRINT AS OF AUGUST 2016 AND HAS BEEN REPLACED WITH A NEW FOURTH EDITION. It draws on organizational behavior research to address practical problems all managers face in gaining mastery of organizations. It clearly and honestly conveys what the field of organizational behavior can say to experienced managers, providing applications and advice based on what systematic research can tell us.

ORGANIZATIONAL BEHAVIOR

Jone L. Pearce

This is the brand-new, revised and updated Fifth Edition of the classic go-to textbook for developing successful advertising campaigns. It is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising. This book offers a fresh "how to" approach for developing fully integrated advertising campaigns. The simple step-by-step practical application gives the reader the entire toolbox needed to make a winning campaign and eliminates obstacles and roadblocks that can get in the way of creating great work. Jim Avery's more than 25 years of advertising experience includes working for large international agencies in NYC, but he also worked in Chicago and in smaller markets like Portland and Eugene, OR. He is an active marketing and management consultant and writes a syndicated newspaper column The Advertising Workshop, which appears monthly. He continues to serve on the National Advertising Review Board. Debbie Yount started her second career in 2013 as a faculty member of the University of Oklahoma Gaylord College following a 40-year career in advertising agency leadership positions. Most notably, she served as Chairman &amp; CEO of Publicis Dialog USA, the digital and direct arm of Publicis Worldwide. She holds the position of Area Head, Strategic Communication at Gaylord College and serves as Advertising Faculty Adviser for Lindsey + Asp, Gaylord's student-run advertising and public relations agency. She also teaches Advertising Campaigns and Social Media Marketing. Praise for the book: "Advertising Campaign Planning provided me with a clear roadmap and real-world applications that have helped guide me through a variety of experiences as a student and in the real world as an account planner." (Nick Howard, CP+B/Los Angeles) "The newly-added social media information really gives it an update and advice on integrating social media into your campaign." (Caitlyn Kayser, Grey/New York)

ADVERTISING CAMPAIGN STRATEGY

Jim Avery

Debbie Yount

Marketing & Sales

When we think about government, our thoughts are almost invariably about politics. Politicians deserve the attention they get, serving as they do at the top of federal, state, and local government. But there is a downside to focusing on politics, which is that we pay little attention to the management of our public institutions. Author Richard Clay Wilson, Jr., a former city manager, argues that the career managers who actually operate the entities of government have the capacity to significantly upgrade governmental performance. Before that can happen, though, we must rethink the roles of elected officials and career managers. This book points the way. Praise for Rethinking Public Administration: "I wish every elected official and career manager would read this wonderful book. There is no 'same old' to be found here. The author's prescriptions would reshape and revitalize the institutions of government." (Bruce A. McPherson, former Secretary of State, Senator, and Assembly member, CA) "The reaction of my MPA students to Wilson's book was immediate and positive. They found it more than readable--it was insightful and right in tune with their experience. The book had a greater impact on the course than all the other readings I assigned." (Melvin J. Dubnick, University of New Hampshire, Fellow, NAPA) Wilson's provocative book provides the best description I've seen of the respective roles of elected officials and administrators--a topic I believe is understated if discussed at all in PA circles." (Mary R. Hamilton, Senior Executive in Residence, University of Nebraska Omaha School of Public Administration, Fellow, NAPA) Contents: Preface Introduction 1. Political Territory 2. Managerial Territory 3. Economic Territory 4. Conclusion About the Author Index

Rethinking Public Administration: The Case for Management

Richard Clay Wilson, Jr.

The Algorithms of Strategy answers big questions like: How does advertising work? How do people make purchase decisions? How do you differentiate your brand proposition? How do you find a consumer insight? The book contains a detailed overview of key tools and principles of classic account planning, presented in a structured, easy to follow, often entertaining way. It explains, simplifies, discusses alternative approaches and illustrates with examples gathered from the author's experience in industry and academia, as well as from his talks with planners from around the world. Praise for the book: "Essential reading for budding strategists. Strategy is about building rules that drive outcomes in decisions, and Algorithms is a solid blueprint that is rich with details on cultivating insights and strategy. There is a lot to ponder and I expect most will walk away appreciating the fresh approaches discussed in this book." (Bibi Persaud, Director, Experience Planning MKTG/New York) About the Author: Jim Avery's more than 25 years of advertising experience includes working for large international agencies in NYC, but he also worked in Chicago and in smaller markets like Portland and Eugene, OR. He is an active marketing and management consultant and writes a syndicated newspaper column The Advertising Workshop, which appears monthly. He continues to serve on the National Advertising Review Board.

ALGORITHMS OF STRATEGY

Are you considering using Amazon's MTurk for your study? This is the book for you! Amazon's Mechanical Turk for Academics is a handy, inexpensive guide for researchers wishing to make the most out of MTurk. Kim Sheehan and Matthew Pittman walk readers through the basics of setting up a study -- from choosing a survey platform, to obtaining IRB approvals, to recruiting and paying respondents. Praise for the book: "The Hit Handbook is a handy 'how to' guide for social scientists seeking to acquire high quality data using Amazon's Mechanical Turk service. This thoughtful and well-written text helps researchers maximize their use of the platform while avoiding potentially critical mistakes." (Toby Hopp, University of Alabama) Table of Contents: 1. What Is Mechanical Turk? 2. Who Are These Workers? Demographics of the MTurk Workforce 3. Motivations and Reputations 4. Requesters 5. Setting Up a Survey on MTurk 6. Ensuring Data Quality 7. Pricing Your HIT 8. IRB and Human Subjects Approval 9. Completing the Study: Accepting, Paying, Blocking, and Rejecting 10. The Ethics of MTurk 11. The Future of Research Using Crowdsourcing MTurk Lexicon FAQs References Index About the Authors

Amazon's Mechanical Turk for Academics

Kim Bartel Sheehan

Matthew Pittman

Organizational Behavior: Real Research for Real Managers draws on organizational behavior research to address the practical problems all managers face in gaining mastery of organizations. This book clearly, honestly, and accurately conveys what the field of organizational behavior can say to experienced managers, providing applications and advice based in what systematic research can tell us. WHAT'S NEW IN THE FOURTH EDITION: This new edition represents a significant expansion and updating of earlier versions. New additions include the practical implications of new research on off site work, narcissistic leaders and distributed leadership, dynamic delegation, and nepotism. Each of the chapters has been updated with the latest scholarly research; this book reflects our best knowledge in organizational behavior through 2016. Most significantly, there is a new Chapter 8, Creating Effective Teams. Organizations rely on teams to do much of their work, and teams can be extraordinarily difficult to manage and a source of frustration to their members. This new chapter takes what we have learned from the large body of research on teams doing organizational work and applies it to the practical problems managers face. ABOUT THE AUTHOR: Jone L. Pearce is Dean's Professor of Leadership in The Paul Merage School of Business, University of California, Irvine. She has published 100 scholarly articles in her field of organizational behavior, has edited several volumes, and has authored four previous books. She is a Fellow and past president of the Academy of Management, a Fellow of the American Psychological Association, Association for Psychological Science, and International Association of Applied Psychology, and has received numerous honors and teaching excellence awards.

What do the leading scholars in the field of public administration have to say about the most important areas in the field? Foundations of Public Administration answers this question by providing academics and students with a rich supply of knowledge on the scope, methods, and theoretical foundations of the field. The result is a definitive, comprehensive framework for the study of public administration that no student or scholar should be without. Chapters in Foundations of Public Organization are organized in five key areas: Part 1: Basic Foundations (theory and scope, history, methods), Part 2: Foundations of Government (legal framework, governance, intergovernmental relations), Part 3: Basic Structures (organizational structure and human resource management), Part 4: Governmental Functions (communication, analysis, and collaboration), Part 5: Public Workforce Challenges (ethics, diversity, motivation).

Foundations of Public Administration

Richard J. Stillman II

Jos C.N. Raadschelders

The Advertising and PR Account Management Workshop is designed for students seeking knowledge and skills required for a senior-level account management position in advertising or public relations agencies. The "workshop" approach provides an authentic, hand-on guide to contemporary account management. Each of the 20 workshop sessions includes learning goals, key words, text material, quizzes, and application activities-all crafted to build proficiency in using the tools of the trade. Advance Praise: "Finally! A textbook with real tools and tips for students interested in account management. The workshop approach helps make teaching interactive and gives students hands-on learning opportunities. I plan to use it in a new account management course this year." -Michael Hanley, Ball State University "The Advertising and PR Account Management Workshop is a well-organized, easy-to-read book that clearly explains how to have a successful career as an Account Manager in any business. It is an invaluable guide for university students on all levels." -Margo Berman, Florida International University "The Advertising and PR Account Management Workshop takes a learn-by-doing approach for critical tasks and responsibilities of the account manager from the entry level to the senior executive level. It does this through effective structure, challenging content, and collaborative tools." -From the Foreword by Fred Cook, CEO, Golin

ADVERTISING+PR ACCOUNT MGMT.WORKSHOP

Craig Davis and Don Dickinson

The Sixth Edition of Public Budgeting in America explains budgetary theory and practice, with a linkage to financial management, at all levels of government in the U.S. It is designed as a primary text for students in public administration and policy, and also serves as an invaluable reference for scholars, practitioners and other readers interested in public budgeting and financial management. Each chapter begins with a budgeting scenario and an introduction of major topics, followed by detailed discussion of each topic, and concludes with a revisit of the opening scenario, a list of review questions, additional case exercises, and references, all of which are integral to the book. Readers are encouraged to apply what they learn in each chapter, analyze the cases, answer the review questions, and expand their research based on the references provided at the end of each chapter. New to This Edition In response to recent budgetary developments, the Sixth Edition has been extensively revised, with all-new coverage on: ▪ Changes in monetary and fiscal policies in the twenty-first century (Chapter 2); ▪ Recent performance management initiatives (Chapter 3); ▪ Federal budget deficits and policy changes under the Bush and Obama administrations (Chapter 3); ▪ government revenue and expenditure forecasting (Chapter 5); ▪ Comprehensive Annual Financial Reports (Chapter 7) -- completely rewritten in accordance with GASB changes; ▪ Social Impact Bonds, a new type of debt instrument with an unusual approach to paying off bonds (Chapter 8); ▪ Challenges faced by government in funding public employee pensions (Chapter 10).

PUBLIC BUDGETING IN AMERICA

Thomas D. Lynch

Jinping Sun

Robert W. Smith

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Books by Melvin & Leigh, Publishers

See the best price to sell, buy or rent books by the Melvin & Leigh, Publishers publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Organizational Behavior Real Research for Real Managers

ORGANIZATIONAL BEHAVIOR

ADVERTISING CAMPAIGN STRATEGY

Rethinking Public Administration: The Case for Management

ALGORITHMS OF STRATEGY

Amazon's Mechanical Turk for Academics

ORGANIZATIONAL BEHAVIOR

Foundations of Public Administration

ADVERTISING+PR ACCOUNT MGMT.WORKSHOP

PUBLIC BUDGETING IN AMERICA