Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

Introduction to Marketing - Principles of Wholesale and Retail Distribution

Business & Money

Converse, Paul Dulaney

Economics

Meisel Press

On The Nightmare

On the Nightmare

Jones, Ernest

Biographies & Memoirs

Synthetic Bible Studies

Gray, James M.

Religion & Spirituality

Lady Huntington And Her Friends; Or, The Revival Of The Work Of God

Knight, Helen C.

<p>INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface: THIS BOOK has a definite objective to combine a treat ment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one . can not properly understand retailing without some knowledge mar ket economics and wholesaling. Students will understand ptail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the over all picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun. Paul D. Converse Fred M. Jones. Contents include: I. Introduction 1. THE MEANING AND SCOPE OF MARKETING 3 2. THE PHYSICAL HANDLING OF GOODS 21 3. MIDDLEMEN, TRADE CHANNELS, AND COMMODITIES 38 THE CONSUMER 54 II. Wholesale Marketing A. Organizations 5. COMMISSION MERCHANTS, BROKERS, AND AUCTIONS 75 WHOLESALE MERCHANT 87 TTHE MANUFACTURER AND HIS OUTLETS 101 B. Commodities 8. THE AGRICULTURAL MARKETING PROBLEM 125 9. THE MARKETING OF GRAIN 143 10. THE MARKETING OF COTTON l6l 11. THE MARKETING OF INDUSTRIAL GOODS 174 III. Retail Marketing A. Organizations INDEPENDENT RETAILER 191 xtf THE CHAIN STORE 2Og Xi, THE DEPARTMENT STORE 223 15. THE CONSUMER COOPERATIVE MOVEMENT 237 Vli viii CONTENTS B. Starting a Retail Store 16. BECOMING AN OWNER OF A RETAIL STORE 857 17. THE IMPORTANCE OF STORE LOCATION 371 18. SELECTING, TRAINING, AND SUPERVISING EMPLOYEES 86 C. Buying and Pricing 19. BUYING WHAT, WHEN, AND HOW MUCH TO BUY 303 20. BUYING WHERE AND HOW TO BUY 319 21. THE PROBLEM OF PRICING 335 D. Selling LES PROMOTION WHAT IT is 359 EFFECTIVE ADVERTISING 373 , WINDOW DISPLAY 389 STOCK ARRANGEMENT AND DISPLAY 403 THE ESSENCE OF SALESMANSHIP 417 E. Finance and Control 27. THE EXTENSION OF CREDIT 437 28. RECORD KEEPING 460 29. TAX RECORDS AND REPORTS 481 STOCK CONTROL AND STOCK TURNOVER 494 MERCHANDISING EFFICIENCY 508 32. THE PROBLEM OF INSURANCE 525 33. PROFITS AND FAILURES 545 IV. The Control of Marketing 34. THE REGULATION OF COMPETITION 563 35. MARKETING COST AND EFFICIENCY 577 Index 595 I. Introduction: The Meaning and Scope of Marketing JL ISTRIBUTION, or marketing is the most important part of business. Most business concerns can produce many more goods than they can sell at a profit. Give us sales is the common cry of businessmen, and huge sums are spent on ad vertising and salesmanship. Whatever can be sold can be made. The big problem is distribution. Such statements are common and may be accepted as generally true in normal times. This condition has not always existed. Up until compara tively recent times, the big task of the race was to produce enough goods food, clothing, and shelterto satisfy its needs. During the past 150 years the problem has been altered by the use of labor-saving machinery by the discoveries and inventions of chemistry, agriculture, physics, and engineering and by the development of scientific management and accounting. The development of the natural sciences and the arts of physics, entomology, geology, chemistry, management, and en gineering has given us much new knowledge which has enabled us to increase greatly the output of goods and to reduce the costs of production. The result is that usually we are able to produce many more goods than the consumers are able to buy at the prevailing prices. Hence businessmen and farmers have become greatly interested in distribution...</p>

ON THE NIGHTMARE by ERNEST JONES. Originally published in 1931. PREFACE: THE history of this book is as follows. Only Part I. I has appeared hitherto in English, in the A merican Journal of Insanity, January 1910. Part II. is a translation from a booklet entitled Der Alptraum in seiner Beziehung zu gewissen Formen des mittelalterlichen Aberglaubens, which was published in 1912 as Heft XIV. of the Schriften zur angewandten Seelenkunde. Part III. was being prepared for publication when the War broke out, and pressure of other work has laid it aside till now. Part IV., now marked off separately, was the Conclusion to Der Alptraum. Most of the book was thus written in the years 1909 and 1910. In revising it for English publi cation I have freely re-arranged the material, especially in Part III. Some confirmatory material of which I have jotted down notes from time to time has been added, but anything substantially post-dating the original is enclosed in square brackets. Professor Priebsch has read through the chapter on etymology Part III. Chapter V., but while grateful to him for his kindly criticism I do not wish to hold him responsible for the views there expressed. To the courtesy of Professor Ganz of Basle I owe both the permission to reproduce the plate of Fuselis celebrated picture and also practical assistance in making this possible. To my wife, Dr. Katherine Jones, I am deeply indebted for much expert criticism and suggestion and for unfailing encouragement and help in what in the circumstances of my life was an arduous labour. The question may naturally arise why, in a study ad vancing so rapidly as psycho-analysis is, one should think it worth while to publish work done more than twenty years ago. The answer lies only partly in the numerous requests that it should be made accessible. A more compelling reason will be discovered in the fol lowing considerations. For the true significance of the Nightmare to be pro perly appreciated, first by the learned professions and then by the general public, would in my opinion entail consequences, both scientific and social, to which the term momentous might well be applied. What is at issue is nothing less than the very meaning of religion itself. In this book I have, brought forward reasons why an intensive study of the Nightmare and the beliefs held about it makes it hard to avoid the conclusion that re ligion is in its essence one of the means hitherto per haps the most valuable of helping mankind to cope with the burden of guilt and fear everyone inherits in his unconscious from the deepest stirrings of mental life, the primordial conflict over incest. Other workers, notably Freud and Reik, have confirmed and amplified this con clusion, which the world will one day have seriously to take into its reckoning. January 1931.

Health, Fitness & Dieting

Diseases & Physical Ailments

This vintage book contains the first volume of the complete works of Edgar Allen Poe. The stories of this volume include: “The Unparalleled Adventures of One Hans Pfaal”, “The Cold-Bug”, “Four Beasts in One – The Homocameleopard”, “The Murders in the Rue Morgue”, “The Mystery of Marie Roget”, “The Balloon-Hoax”, and many more. This book constitutes a must have for those with a penchant for the macabre, and it is not to be missed by fans and collectors of Poe’s seminal work. Edgar Allan Poe (1809 - 1849) was an American author, editor, poet, and critic. He is famous for his stories of mystery and horror, and was one of the first American short-story writers. He is also considered to be the inventor of the detective fiction genre. Many vintage texts such as this are increasingly scarce and expensive, and it is with this in mind that we are republishing this book now, in an affordable, high-quality, modern edition. It comes complete with a specially commissioned biography of the author.

The Works of Edgar Allan Poe - Volume One

Literature & Fiction

POE, EDGAR ALLAN

Genre Fiction

Sound And The Physical Basis Of Music

Arts & Photography

Cook, John

Music

Health Through Will Power: With an Essay from What You Can Do With Your Will Power by Russell H. Conwell

CONWELL, RUSSELL H.

Walsh, James Joseph

History

This handy guide is extensively illustrated with photographs, drawings and diagrams, forming a complete how to guide to making a wide variety of lampshades. This book contains classic material dating back to the 1900s and before. The content has been carefully selected for its interest and relevance to a modern audience.

Lampshade Making

Crafts, Hobbies & Home

Christopher, F. J.

Crafts & Hobbies

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