It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals. The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as:&nbsp; &nbsp; * &nbsp;How can they best work with a market research department or firm? &nbsp; * &nbsp;How can they contribute to the sales department's efforts to open up new channels of distribution? &nbsp; * &nbsp;How can they maximize the impact of the ad agency's new campaign? &nbsp; * &nbsp;How can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard? &nbsp; * &nbsp;How will they work with top management in the event of a sex abuse scandal? &nbsp; The Public Relations Handbook has always been at the forefront of the practice of public relations. The first edition was published in 1967, with updates following in 1979, 1987, and 2010. The 2010 edition reflected advances in the practice of public relations based on the realities of the digital age. This new 5th edition examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues. &nbsp; No longer is public relations viewed as a separate and narrow tactic isolated from other activities. Public relations professionals must be prepared to deal with a staggering variety of people, issues and subjects. Today it is a given that planning and implementing a public relations program must harmonize with overall objectives whether that means selling a product, raising money or advancing a cause or a candidate. &nbsp; The Public Relations Handbook assures public relations practitioners that they can navigate this new world effectively, and provides them the tools for doing so.&nbsp;

The Public Relations Handbook

Business & Money

Economics

Matt Holt Books

Perhaps your company culture is immortalized in a mission statement on your website or framed on your office walls, but how often are you actively cultivating those values? Culture cannot be a set-it-and-forget-it aspect of your business.&nbsp; Weaving culture-building into your daily and weekly activities strengthens the engagement of your people and reinforces the key principles of your desired culture, making it a reality. &nbsp; In Cultivating Culture, author, speaker, and leadership coach Brad Federman provides actionable tools for immediately promoting better teamwork, creating two-way conversations with your people, and gaining better feedback about how things are really going.&nbsp; &nbsp; With the belief that we are what we talk about, Federman offers more than 100 ways to engage your team in conversations that matter. Make your meetings about more than tasks, deadlines, and problems, and instead utilize Cultivating Culture's pre-meeting notes and activities to grow a deeper understanding of the work you're doing and why. &nbsp; Activities are divided into eight key focus areas: &nbsp; * &nbsp;Leadership &nbsp; * &nbsp;Communication &nbsp; * &nbsp;Talent development &nbsp; * &nbsp;Inclusion &nbsp; * &nbsp;Team harmony &nbsp; * &nbsp;Solution seeking &nbsp; * &nbsp;Safety &nbsp; * &nbsp;Serving your customers &nbsp; Regular attention to these principles will not only sustain your culture and amplify the presence of your values at work, but result in exponential growth in all of your endeavors. Cultivating Culture is your practical, accessible guide to becoming the most effective leader you can, 15 purposeful minutes at a time. &nbsp;

Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less

Federman, Brad

Business Culture

You may not know it, but you are sitting on a goldmine.\nYour knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you!\nBefore you can monetize what you know, you’ll need to learn the dynamics of the knowledge economy.\nThere’s no one better to teach you than Graham Cochrane—business coach, YouTuber, and founder of The Recording Revolution, a once no-name blog about music turned 7-figure business that requires fewer than 5 hours per week of work.\nWith How to Get Paid for What You Know, he provides a proven 6-step system for turning your ideas, skills, and passions into an income stream that puts money in your bank account day and night, whether you’re working or not. In this book, you’ll learn how to:\nDiscover your idea and ensure it will be profitable, Build an audience, Package your knowledge into a highly desirable digital product, Sell online in an authentic and ethical way, Leverage simple online tools to market your product, and Automate the entire process so that income flows to you even when you’re not working. 
Follow these steps and you’ll be well on your way to creating better stability in your income and finding more fulfillment in your work and, ultimately, your life.\nHow to Get Paid for What You Know is your essential guide to a new and better way to make a living.

How to Get Paid for What You Know: Turning Your Knowledge, Passion, and Experience into an Online Income Stream in Your Spare Time

Cochrane, Graham

How many times have you heard someone say, "It's not personal; it's just business"? That attitude reflects a belief that business needs to be cut-throat, that it's a dog-eat-dog world, that the pursuit of profit is the only thing that matters, and that the only way to succeed is to beat the competition. But none of this is true: business doesn't have to be that way.&nbsp; &nbsp; The Art of Principled Entrepreneurship is a prescription for living the American Dream and for finding the fulfilment that comes from helping employees and customers improve their lives. In his 30-year career in international business strategy, economic development, and entrepreneurship, author Andreas Widmer has seen firsthand numerous companies both succeed financially and also build a people-centered venture in the process. &nbsp; He shares his favorite success stories and details five key principles for conducting business in ways that combine personal virtue, the latest entrepreneurial tools, and long-term perspective in order to make business a win-win proposition for everyone.&nbsp;At a time when the number of new business startups is at its lowest point in 50 years and more than half the workforce at existing businesses struggles with motivation, finding a better way to do business is more urgent than ever.&nbsp; &nbsp; For any entrepreneur, manager, employee, or business student seeking to build people-centered businesses and teams, The Art of Principled Entrepreneurship is an insightful, practical guide to how businesses can be run to be both virtuous and profitable. &nbsp;

The Art of Principled Entrepreneurship: Creating Enduring Value

Widmer, Andreas

WALL STREET JOURNAL BESTSELLER • PUBLISHERS WEEKLY BESTSELLER • LOS ANGELES TIMES SOCAL INDIE BESTSELLER\nAre self-doubt and other negative feelings living rent free in your mind?\nIf so, you’re not alone. It’s common, even for the most accomplished among us, to let people, circumstances, and worries take up valuable headspace.\nGet Out of My Head is a lifeline for overwhelmed professionals seeking direction and tranquility in turbulent times, whether navigating daily stressors or experiencing defining moments.\nAuthor M. Andrew McConnell, CEO of RENTED, INC., shows you it’s possible to achieve clarity, make good decisions, and rise in your career, by illustrating that the human mind is not unlike real estate: adopting an owner’s mindset can make all the difference.\nDrawing on ancient Stoic philosophy, modern science, and remarkable stories of contemporary innovators in business, sports, and more, Get Out of My Head demonstrates how to effectively allocate your mental resources, set mental boundaries, and overcome challenges by seizing ownership of your own mind and channeling adversity as a vehicle for growth.\nThe ancient Stoics recognized that the mind is a human’s most precious and finite resource—that it is the only thing of value anyone can truly possess. The Stoics also understood that the default human state is to waste our mind on trivial things. When we lend our mind to things that do not serve us, we are left with only remnants of our potential.\nThroughout this book, you’ll find stories of high-achieving modern Stoics who have successfully reclaimed their headspace, as well as the tools you need to develop better resilience—a remedy to chronic stress—so that you, too, can transition from “mind rentership” to “mind ownership.”

Get Out of My Head: Creating Modern Clarity with Stoic Wisdom

McConnell, M. Andrew

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. &nbsp; The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute's Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.&nbsp; Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.&nbsp; As the amount of data exponentially increases, marketers' abilities to filter through the noise and turn information into actionable intelligence remain limited.&nbsp;Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you've been waiting for.

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

Roetzer, Paul

Kaput, Mike

Many Americans do not have a full understanding of China today. But there is another China-one that has created the greatest economic transformation in history. Since the early 1990s, hundreds of millions of people have moved to cities in China, where they gain access to better schools, healthcare, and infrastructure, as well as higher-paying jobs. China GDP has grown from $300 per capita to more than $10,000 in the past 30 years and lifted more people into the middle class than in any other country at any other point in human history. It is important for investors, U.S. companies and anyone interested in the global economy to understand China. This is not to view China simply through rose-colored glasses. But despite the tensions between the US and China, it is essential to remember an important point often overlooked -1.4 billion Chinese consumers. China is rapidly shifting from an export-driven, low-cost manufacturer to a consumer-driven economy, and the wealth of Chinese consumers continues to grow. As the founder and CEO of KraneShares, an asset management company focused on China and headquartered in New York, author Jonathan Krane provides an inside look at China's transformation into a global superpower and explains why the relationship between the US and China is the most critical economic relationship in the world today. Krane witnesses firsthand how China's technological and scientific innovations are ripe with potential for those who understand the opportunity. KraneShares has $9 billion under management across 30 funds listed in the US, UK/Europe, and Hong Kong. The China Dream is your guide to understanding China's unmatched economic growth and fully realizing its status as an essential element in any well-designed investment portfolio, global business and participation in the global economy.

The China Dream: How the Aspirations of Government, Business, and People are Driving the Greatest Transformation in History

Krane, Jonathan A.

7 Rules of Power: Surprising--but True--Advice on How to Get Things Done and Advance Your Career

If you want to "change lives, change organizations, change the world," the Stanford business school’s motto, you need power.\nIs power the last dirty secret or the secret to success? Both. While power carries some negative connotations, power is a tool that can be used for good or evil. Don’t blame the tool for how some people used it.\nIf fully understood and harnessed effectively, power skills and understanding become the keys to increasing salaries, job satisfaction, career advancement, organizational change, and, happiness. In 7 Rules of Power, Jeffrey Pfeffer, professor of organizational behavior at the Stanford University Graduate School of Business, provides the insights that have made both his online and on-campus classes incredibly popular—with life-changing results often achieved in 8 or 10 weeks.\nRooted firmly in social science research, Pfeffer’s 7 rules provide a manual for increasing your ability to get things done, including increasing the positive effects of your job performance.\nThe 7 rules are: 
1) Get out of your own way. 
2) Break the rules. 
3) Show up in powerful fashion. 
4) Create a powerful brand. 
5) Network relentlessly. 
6) Use your power. 
7) Understand that once you have acquired power, what you did to get it will be forgiven, forgotten, or both.\nWith 7 Rules of Power, you’ll learn, through both numerous examples as well as research evidence, how to accomplish change in your organization, your life, the lives of others, and the world.

PFEFFER, JEFFREY

Many of the systems built to serve people instead do more harm than good.\nIn Broken, Dr. Paul LeBlanc, president of Southern New Hampshire University, draws on his experience working in one such system—education—to reconnect us to the human facets of serving people. In doing so, he charts a course for rebuilding and reinhabiting better systems across education, healthcare, criminal justice, government, and more.\nThe United States spends enormous sums on helping people—$3.8 trillion on healthcare, $182 billion on prisons, and $604 billion on higher education—and yet these systems routinely fail us.\nWhen we seek to improve how they function, our efforts focus on policy debates, technical solutions, funding, and data. But if these systems are to truly improve, we have to start with the human values that fuel decision making.\nBroken explores the deeply human dimensions we must consider—aspiring, discovering, mattering—if we want to rebuild the policies, technologies, processes, and, most importantly, the heart we use to serve people.\nOver the course of 25 years as a college and university president and higher education innovator, Paul LeBlanc, PhD, has encountered innumerable wonderful people who want to do the right thing for students but whose efforts cannot overcome the shortcomings of the system. Now, he shares what he’s learned, and continues to learn, about the opportunities and necessity to put humanity and care at the center of all our systems.\nWith Broken, LeBlanc outlines the distinctly human questions that education—and all systems that serve—must start asking to reframe what is broken in order to make lasting repairs and to better care for those they serve.

Broken: How Our Social Systems are Failing Us and How We Can Fix Them

LeBlanc, Paul

The work world is changing faster than ever before. Adapting to this new reality without a significant interruption in results is increasingly a top priority for all businesses.\nThe key to thriving through disruption is understanding and practicing human capital strategies that will drive enterprise performance and value-creation.\nIn Humanizing Human Capital, renowned business thought leaders Solange Charas, PhD, and Stela Lupushor reframe traditional HR practices into a future-forward strategy to optimize human capital. Charas and Lupushor shift decision-making about people from a gut sense to an evidence-based approach—a critical and much-needed departure from the cross-your-fingers-and-hope-for-the-best approach of most traditional HR programs today.\nHumanizing Human Capital reveals a step-by-step method to apply analytics approaches to human capital while anticipating inevitable changes in the workforce landscape. This will enable human capital professionals to generate positive outcomes for all stakeholders and allow management to make decisions that work for the entire enterprise.\nWith this book’s comparison of “traditional” with the “future-forward” approach to human capital management, case studies, real-world situations, and 20 business principles, you will learn to:\nAdopt a best-evidence versus best-practice approach to decision making Shift your thinking so that you view human capital as a crucial investment rather than as a sunk cost Identify what needs to change to respond to future pressures and apply critical thinking to create workable solutions Balance human capital analytics with the more human-centric elements of people management Equip yourself with approaches and tools to interpret the collective voice of the workforce Utilize methods to measure and optimize human capital efficiency, increasing your ROI Increase value for all key stakeholders, including investors, management, workers, customers, partners, and the community at large 
The road ahead may seem unpredictable and even treacherous, but Humanizing Human Capital provides leaders of any organization a new framework to create resilient, responsive, and innovative organizations with tangible and sustainable business results.

Humanizing Human Capital: Invest in Your People for Optimal Business Returns

Lupushor, Stela

Charas, Solange

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Books by Matt Holt Books