Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)

Business & Money

Blythe, MR Jim

Marketing & Sales

Marshall Cavendish Corporation

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.

Write to Sell: The Ultimate Guide to Great Copywriting

Andy Maslen

This book is packed with stunning colour photographs and diagrams. Together with a detailed and expertly written text, it provides an accurate, comprehensive account of the topic of the Human Body for Key Stage 3 students. Main text is supported by a series of fact files which provide information at a glance: history file, future file, test and fact files. Cells, tissues and body systems; Breathing; Heart, blood and circulation; Food and digestion; Skeleton, joints and muscles; Brain and nervous system; Senses; Hormones; Reproduction

Human Body (Science Experiments (Benchmark))

john-farndon

Encyclopedia of Earth and Physical Sciences (11 Volume Set) by Marshall Cavendish

Encyclopedia of Earth and Physical Sciences

marshall-cavendish

Reference

Contains 1,498 entries of varying lengths, which emphasize debates and controversies that have engaged the North American public's attention in the latter decades of the 20th century. The set is organized around 34 3,500-word core articles that include such broad topics as aging, business and the economy, civil rights, crime, death and dying, disab

Encyclopedia of Social Issues

Politics & Social Sciences

Roth, John K.

Sociology

Encyclopedia of Mammals (Volume 2, Bat-Bea). 132-286 pages without any pages. Hardcover. No jacket. Copyright 1997 Marshall Cavendish Corporation. Printed in Malaysia. Bound in U.S.A. ISBN 0-7614-0577-1 (V. 2). (from book)

Encyclopedia of Mammals (Volume 2, Bat-Bea)

Encyclopedia of Mammals (Volune 3, Bea-Cat). 288-443 pages without any pages. Hardcover. No jacket. Copyright 1997 Marshall Cavendish Corporation. Printed in Malaysia. Boun in U.S.A. ISBN 0-7614-0578X (v. 3). (from book)

Encyclopedia of Mammals (Volume 3, Bea-cat)

Encyclopedia of Mammals (Volume 4, Che-Dho). 444-599 pages without any pages. Hardcover. No jacket. Copyright 1997 Marshall Cavendish Corporation. Printed in Malaysia. Bound in U.S.A. ISBN 0-7614-0579-8 (v. 4). (from book)

Encyclopedia of Mammals (Volume 4, Che-dho)

Encyclopedia of Mammals (Volume 5, Dog-Gal). 600-754 pages without any pages. Hardcover. No jacket. Copyright 1997 Marshall Cavendish Corporation. Printed in Malaysia. Bound in U.S.A. ISBN 0-7614-0580-1 (v. 5). (from book)

Encyclopedia of Mammals (Volume 5, Dog-gal)

Encyclopedia of Mammals (Volume 6, Gaz-Gui). 756-911 pages without any pages. Hardcover. No jacket. Copyright 1997 Marshall Cavendish Corporation. Printed in Malaysia. Bound in U.S.A. ISBN 0-7614-0581-X (v. 6). (from book)

Encyclopedia of Mammals (Volume 6, Gaz-gui)

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Books by Marshall Cavendish Corporation